India – October 14th, 2025: FTA Global, a new-age marketing company, today announced the appointment of Srijita Das Roy as Vice President of Brand & Communications. In this role, Srijita will be responsible for leading the company’s internal and external brand narrative.
With over 11 years of experience in marketing and communications, Srijita will spearhead FTA Global’s internal brand transformation, shaping it into a Fast, Tactical, and Accountable organization. Her primary focus will be on positioning FTA Global as a Marketing Operating System (Marketing OS), a category-defining brand engineered for visibility, discoverability, and scalable growth in the AI-powered marketing era.
Srijita joins FTA Global from NP Digital India, where she served as a director. In her previous leadership, she managed marquee accounts, built seamless delivery frameworks, and launched successful initiatives such as a client video testimonial program. She has a proven track record of leading cross-functional teams spanning SEO, Paid Media, Social, and Technology.
Commenting on the appointment, Senthil Kumar Hariram, Founder & Managing Director, FTA Global, said, “Srijita brings the right mix of strategic vision and hands-on execution. Her experience in building integrated delivery frameworks and leading cross-functional teams will help us strengthen FTA Global’s position as a Marketing Operating System. I am confident she will play a key role in accelerating our brand and market presence”.
In her new position, Srijita will build FTA Global’s brand presence step by step, focusing on developing thought leadership platforms and digital communities.
“I’m truly excited to join FTA Global at this defining moment. I believe the true success of any company lies in putting people before the company. Building, not blaming, and earning it every single day is what creates lasting growth. In my experience, organizations that forget this lose their edge. My goal is to bring Senthil’s vision to life by building a brand that empowers both the company and its people to grow with purpose,” said Srijita Das Roy.
About FTA Global:
FTA Global is a new-age marketing company founded by Senthil Kumar Hariram, who brings nearly 20 years of industry experience. More than a traditional agency, FTA Global functions as a high-performance marketing operating system that is fast, tactical, and accountable. Through its innovative Team-as-a-Subscription (TaaS) model, the company offers embedded growth teams that integrate directly into client workflows, delivering expert solutions across SEO, Paid Media, Content, Creative, and Analytics. By combining deep human insight with advanced technology, FTA Global delivers impactful marketing strategies that help brands grow faster and more efficiently.