The Indian Beverage Association (IBA), representing India’s non-alcoholic beverage industry, has appointed Kaizzen as its strategic communications and advocacy partner.
Kaizzen will lead IBA’s public relations, policy advocacy, and stakeholder engagement efforts, focusing on building a transparent, science-led dialogue around nutrition, sustainability, and responsible consumption. The partnership also aims to highlight the sector’s contribution to India’s economy, innovation, and employment.
Vineet Handa, Founder and CEO of Kaizzen, said the firm aims to strengthen IBA’s presence in the public and policy space through informed, impactful communication. This collaboration further enhances Kaizzen’s portfolio in corporate, FMCG, and public affairs communications.