Kotak Mahindra Group has appointed dentsu X India as its media partner, marking a significant step in its mission to make finance not only accessible but also engaging for India’s growing base of aspirational customers.
Under this mandate, dentsu X India will lead the integrated media strategy for key Kotak Mahindra Group entities, including Kotak Mahindra Bank, Kotak Mutual Fund, Kotak Securities, and Kotak Life Insurance Pvt. Ltd. The scope spans TV, Print, Radio, and Digital Branding, with a focus on building visibility, driving engagement, and enabling sustainable business growth.
Guided by insights, innovation, and impact, dentsu X will deliver a seamless full-funnel media approach designed to connect with consumers across platforms and moments that matter.
Speaking on the partnership, Kotak Mahindra Group said the collaboration reflects its commitment to building stronger, more meaningful connections with customers. dentsu X India added that the mandate reinforces its vision of shaping impactful media strategies that drive long-term value.
Together, Kotak Mahindra Group and dentsu X India aim to create connections that count and impact that lasts, setting a new benchmark for financial services communication in India.