Lenovo, in collaboration with Intel, partnered with Dentsu B2B and Posterscope to launch the ThinkPad X9 Aura Edition through an immersive “Aura Experience” campaign. Aimed at IT and business decision-makers, the campaign focused on real, hands-on interactions rather than traditional promotions.

Dentsu B2B led the strategy with personalized outreach, social promotions, and experiential activations, while Posterscope executed on-ground events at tech parks in Delhi, Bengaluru, and Mumbai, offering live demos of AI-powered features like Smart Share and Smart Care. To amplify reach, anamorphic creatives at major airports and digital OOH activations delivered millions of impressions.

The three-month campaign engaged over 1,300 business professionals across cities and generated strong visibility with more than 1.5 million DOOH impressions.

Lenovo, Dentsu B2B, and Posterscope leaders highlighted the campaign as a breakthrough in blending physical and digital storytelling, showcasing AI innovation in a way that was interactive, impactful, and memorable.

Subscribe Advertising Reporter Newsletter

Signup to receive your daily updates of Media Industry Insights on Advertising, Agencies, Media and Marketing.

Just confirm your subscription and we are officially friends.

By admin

Leave a Reply

Your email address will not be published. Required fields are marked *