Lenovo, in collaboration with Intel, partnered with Dentsu B2B and Posterscope to launch the ThinkPad X9 Aura Edition through an immersive “Aura Experience” campaign. Aimed at IT and business decision-makers, the campaign focused on real, hands-on interactions rather than traditional promotions.
Dentsu B2B led the strategy with personalized outreach, social promotions, and experiential activations, while Posterscope executed on-ground events at tech parks in Delhi, Bengaluru, and Mumbai, offering live demos of AI-powered features like Smart Share and Smart Care. To amplify reach, anamorphic creatives at major airports and digital OOH activations delivered millions of impressions.
The three-month campaign engaged over 1,300 business professionals across cities and generated strong visibility with more than 1.5 million DOOH impressions.
Lenovo, Dentsu B2B, and Posterscope leaders highlighted the campaign as a breakthrough in blending physical and digital storytelling, showcasing AI innovation in a way that was interactive, impactful, and memorable.