Madison Media Plus, part of Madison World, has secured the media mandate for Strch, an Indian activewear brand, following a multi-agency pitch. The agency will handle the brand’s complete media duties.
Strch, known for blending comfort, performance, and style, aims to appeal to a new generation seeking both functionality and fashion. Madison Media Plus will focus on expanding the brand’s footprint across India by enhancing awareness and brand positioning.
Mimi Deb, COO of Madison Media Plus, shared, “We’re excited to partner with Strch and build a scalable media strategy that boosts visibility and positions the brand as a leader in the activewear category.”
Prithvi Bhagat, Founder of Strch, added, “We’re thrilled to collaborate with Madison Media Plus as we scale up and work towards making Strch a top name in Indian activewear.”