Marico Limited has appointed Omnicom Media Group’s PHD India as its Agency of Record for its integrated media mandate after a multi-agency pitch. PHD India will handle end-to-end media strategy, planning, and buying for Marico’s portfolio, including Parachute, Saffola, Nihar, Livon, Set Wet, Beardo, Just Herbs, and True Elements.
The partnership underscores Marico’s focus on becoming a future-ready, digitally empowered consumer company, deepening its brand-building and consumer engagement efforts. PHD India will leverage data, technology, and creative intelligence to drive growth and cultural relevance for Marico’s brands.
Marico acknowledged Madison Media, its long-standing partner, for its contributions, while PHD India’s leadership expressed enthusiasm about steering Marico’s next phase of growth through innovation and strategic media excellence.