At Cannes Lions 2024, Meta announced a major upgrade to its generative AI suite for advertisers, aimed at boosting creative output, brand consistency, and audience engagement.
Key innovations include:
- AI Video Generation: Converts static images into dynamic, multi-scene videos with text and music.
- Video Highlights: Lets viewers skip to key ad moments using AI-extracted visuals and text.
- Branding at Scale: New Advantage+ tools help maintain brand consistency across campaigns with integrated logos, fonts, tones, and personalized elements.
- Interactive CTAs: Custom stickers for calls-to-action are being tested on Facebook Stories and Reels.
- Virtual Try-On: Lets users see clothing on AI-generated models of varied body types for a more personalized experience.
Meta reports strong performance gains from its AI-powered tools, including a 22% average increase in return on ad spend from Advantage+ sales campaigns. Indian brands like Avimee Herbal and Big Basket have already seen major improvements in conversions and reduced costs using Meta’s GenAI capabilities.
These updates mark Meta’s continued investment in AI to help advertisers unlock creativity, drive results, and deepen consumer connections.