Gateway To The Media Industry Insights
At Cannes Lions 2024, Meta announced a major upgrade to its generative AI suite for advertisers, aimed at boosting creative output, brand consistency, and audience engagement. Key innovations include: AI…
Integral Ad Science (IAS) has introduced new AI-driven contextual category reporting for Meta platforms, expanding measurement capabilities across Facebook and Instagram Feed and Reels. This launch enhances IAS’s ongoing partnership…
Meta is set to launch advanced AI tools by the end of 2026 that will let brands fully automate ad campaigns—from creating images, videos, and text to precise targeting—using just…
Meta has promoted Benjamin Joe to Regional Vice President for the Asia-Pacific (APAC) region, succeeding Dan Neary. Previously VP of Southeast Asia and emerging markets, Joe has been with Meta…
Meta has won a $168 million verdict against Israeli spyware firm NSO Group after a six-year legal battle over the illegal use of WhatsApp to install spyware on users’ devices.…
Meta is deepening its support for India’s media agencies by promoting AI, Reels, and Business Messaging to drive growth and digital transformation. At the recent Meta Marketing Summit, 350+ agency…
Meta has launched new AI-powered tools to help brands collaborate with creators and boost sales. Updates include AI-driven creator discovery, content recommendations, and enhanced insights in Instagram’s creator marketplace. Key…
Instagram users reported a surge in violent and NSFW content despite having Sensitive Content Control enabled. Meta acknowledged the issue, calling it a “mistake” that led to excessive recommendations on…
Meta is introducing new AI-driven ad tools to enhance campaign performance. Key features include: Meta believes AI will transform advertising, citing a 4x higher ROAS in APAC for AI-powered campaigns.…
The National Company Law Appellate Tribunal (NCLAT) will decide on January 23rd regarding Meta’s appeal against a Rs 213.14 crore penalty imposed by the Competition Commission of India (CCI) for…
Meta has elected Dana White, John Elkann, and Charlie Songhurst to its board of directors. CEO Mark Zuckerberg highlighted their expertise in AI, wearables, and innovation. Dana White, President and…
Meta’s latest studies highlight two key trends reshaping online shopping in India: the rise of Quick Commerce and the rapid growth of e-commerce in tier-2 and tier-3 towns. According to…
Meta Platforms, the parent company of Facebook and Instagram, reported a record Q3 revenue of $40.58 billion, a 19% year-over-year increase, driven by strong ad growth of $39.8 billion. This…
Meta has launched a new feature that allows advertisers to disable comments on their ads on Facebook and Instagram. Currently, only a select number of brands can access this feature,…
Meta has announced Movie Gen, a new AI model designed to create realistic video and audio clips based on prompts. The company claims it could compete with leading AI startups…
Gaurav Jeet Singh has recently taken on a pivotal new role at Meta, being named the Director of Agencies & VC Partnerships, India. This significant move was announced via a…
Meta has confirmed that India is not included in the list of countries where alcohol advertising is allowed on WhatsApp Business, adhering to India’s stringent regulations that ban all forms…
On Tuesday, Meta announced it will permit alcohol and real money gaming companies to advertise on its platforms in India, APAC, and LATAM. Starting August 27, 2024, businesses in India…