Bangalore, August 22, 2025 – Myntra, one of India’s leading fashion, beauty, and lifestyle e-commerce destinations, unveils Creator Crew 2025 on its groundbreaking shoppable lifestyle content platform, Glamstream. The series of episodes brings together ten trailblazing creators, handpicked for their originality, consistency, and influence, marking them as the true style torchbearers of today’s digital-first generation.
The stellar lineup features Aashna Hegde, Rida Tharana, Aashna Shroff, Riya Kohli, Ankush Bahuguna, and Malvika Sitlani, among other notable names. From high-fashion storytellers and streetwear enthusiasts to beauty innovators and fusion trendsetters, each icon embodies a unique facet of India’s dynamic fashion landscape.
The episodes go beyond style statements, offering an insightful look into the creators’ journeys. From Aashna Hegde’s early experiments with TikTok, which evolved into a thriving YouTube journey, to Riya Kohli’s defining moment of writing to her school counsellor about pursuing a career in fashion, each creator traces the roots of their passion. Aashna Shroff highlights her mother’s role in inspiring her to become a strong and independent woman, while Malvika Sitlani opens about the lessons that shaped her transition from childhood into adulthood. Shivesh Bhatia talks about how his Nani and mother sparked his love for baking, a passion he chose despite coming from a family of professors. In a similar spirit, Ankush Bahuguna reflects on the shoot of his iconic Mummy Papa series and how it marked the beginning of his creative evolution. Over time, he has embraced fashion as another medium of expression, finding confidence in experimenting with outfits and growing more at ease in his skin.
Creator Crew is a showcase of fashion’s most trusted names, honouring creators who truly ‘own the drip.’ With every episode, viewers gain a front-row seat into the world of these icons, exploring the stories behind their journey, signature looks, their influence on digital culture, and how they continue to shape trends on and off social media. The series, co-created by Grazia, offers not just a celebration of fashion but also a recognition of creators who bridge the worlds of culture, lifestyle, and individuality. With each episode, it unpacks stories of resilience, creativity, and self-expression that continue to resonate with Gen Z and millennial audiences.
About Myntra Glamstream:Â
Glamstream, Myntra’s groundbreaking shoppable lifestyle content destination, seamlessly blends entertainment, fashion inspiration, and instant purchase. Rooted in pop culture and driven by creators, influencers, and Key Opinion Leaders (KOLs), Glamstream offers an unparalleled content library for the ultimate binge-watching experience, featuring over 100+ celebrities and an impressive 500+ hours of premium, bite-sized, binge-worthy content across diverse formats. The platform also integrates content from Myntra’s thriving shopper-creator community, the Ultimate Glam Clan (UGC).
About Myntra:
Myntra is one of the leading platforms for fashion, beauty, and lifestyle in India. An integral part of the Flipkart Group, Myntra brings together technology and fashion to create the best experience for millions of its customers. Myntra offers a wide range of over 9700 brands such as MANGO, H&M, Levi’s, U.S. Polo Assn., Tommy Hilfiger, Louis Philippe, JACK & JONES, Forever 21, Marks & Spencer, MAC, Huda Beauty, and Estee Lauder, among others. With a wide reach, Myntra services 98% of the pin codes covering the length and breadth of the country.