Mars has appointed Nitin Guleria as Head of Media, effective September 2025. With over 15 years of experience in media, marketing, and communications, he will be responsible for strengthening the company’s media strategy and enhancing consumer engagement.
Guleria joins from Samsung Electronics, where he led media and marketing for mobile and consumer electronics for more than seven years. He has also worked with GroupM’s Essence on Google’s hardware division, Interpublic Group’s Cadreon on programmatic strategy, and earlier roles at Optimise Media Group and Shoogloo in performance marketing.
His expertise in media planning, campaign management, and integrated communications is expected to support Mars’ growth and brand impact across markets.