Nitin Saluja has joined the LEGO Group as Director – Government & Public Affairs, India, marking the brand’s growing focus on regulatory engagement and expansion in the country. A public policy expert, Saluja brings experience from Amazon, ByteDance, Meta, MeitY, the World Bank, and EY. His role will involve shaping LEGO’s policy strategy, strengthening institutional ties, and supporting initiatives around IP, child safety, sustainability, and STEM education. The appointment comes ahead of LEGO’s first flagship store launch in Gurugram and further expansion in India.