NIVEA India has named Sreerangarajan Srinivasan as the new Production Center Director for Beiersdorf Manufacturing India, effective July 1, 2025. Previously Head of Logistics & Customer Service, he will now lead operations at the Sanand facility, focusing on digital innovation, sustainability, and operational excellence.
The Sanand plant recently hit a milestone of producing its 1 billionth unit within seven years, highlighting its strategic importance. Managing Director Geetika Mehta praised Sreerangarajan’s deep supply chain expertise and leadership, calling his promotion a reflection of the company’s commitment to nurturing internal talent.
Sreerangarajan expressed enthusiasm for driving the plant’s next growth phase, centered on sustainable and digital advancements. His appointment underscores NIVEA’s focus on strengthening operations and building future-ready teams in India.