NODWIN Gaming has partnered with the Esports World Cup Foundation (EWCF) to manage media rights sales and marketing initiatives across South Asia, including India, Bangladesh, and Nepal. The collaboration aims to expand the reach of the Esports World Cup (EWC) in one of the world’s fastest-growing gaming regions.
As EWCF’s strategic media and marketing partner, NODWIN will oversee content distribution and execute regional campaigns to engage local esports audiences. The EWC, which debuted in 2024, is the largest multi-title esports tournament globally, featuring 1,500 players, 200 clubs, and a $60 million prize pool, with 500 million online viewers and 2.6 million on-ground attendees.
NODWIN, known for successfully managing rights for marquee events like BGMI Masters Series (aired on Star Sports) and the VALORANT Challengers South Asia, brings its deep expertise in content localization and youth engagement to the partnership.
The EWCF, a nonprofit, aims to promote sustainable growth in esports by reinvesting proceeds into global industry development. This partnership strengthens EWCF’s regional foothold while connecting South Asia’s passionate gaming community with global esports platforms.