The 2025 New York Festivals AME Awards® honored global campaigns that delivered both creativity and measurable impact, with winners spanning six continents. Top honors included the AME Grand Award (Best of Show), Regional Campaigns of the Year for Europe, Latin America, and North America, the inaugural AME WE Champion Campaign of the Year, plus multiple Gold, Silver, and Bronze Towers.
Ogilvy UK led the winners with Dove’s “Real Beauty,” sweeping the Grand Award, Europe’s Regional Campaign of the Year, and the first AME WE Champion Award. VML Argentina earned Latin America’s top prize for “Absurd Promises,” which reformed laws affecting millions with Down syndrome, while VML USA won North America’s title for “Napkins of Rights,” empowering immigrants through accessible legal information. Globally, VML agencies across Belgium, Spain, the UK, Canada, and beyond secured major wins, alongside standout honors for VCCP, DDB Group Hong Kong, and Zulu Alpha Kilo. The annual AME Report ranking effective agencies and brands will be released in September 2025.