Paramount, now part of Skydance Corporation, has appointed Jay Askinasi as its Chief Revenue Officer, effective November 3, 2025. In this newly created role, he will lead Paramount’s advertising sales and revenue strategy, focusing on data-driven insights, ecosystem partnerships, and building a unified ad platform.
Askinasi joins from Roku, where he led ad sales and platform monetization. His prior experience includes serving as CEO of Publicis Media Exchange U.S., leading agency and platform partnerships at AT&T, and serving as President of programmatic ad tech firm RUN.