The House of Rare has partnered with Zepto to deliver premium fashion in just 10 minutes, starting with Rare Rabbit menswear in Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, and Pune. The range includes ready-to-wear pieces like shirts, polos, and tees, with plans to expand into womenswear (Rareism), kidswear (Rare Ones), and footwear/streetwear (Rare’Z).
This move marks a new chapter in Q-commerce fashion, tapping into India’s fast-growing quick commerce market, projected to surpass \$10 billion by 2026. The partnership aims to offer instant wardrobe solutions while giving The House of Rare deeper consumer insights and expanding Zepto’s lifestyle offerings beyond essentials.