Samsung has partnered globally with Warner Bros. and DC Studios to celebrate the release of the new Superman film with fan activations, exclusive digital art, and themed content. The campaign, titled “It’s not just big. It’s super big,” promotes Samsung’s Super Big TV lineup and features immersive experiences in cities like London and across malls in Asia.
Highlights include Daily Planet-themed kiosks, Superman photo booths, and a social media challenge offering prizes like a 98” Samsung TV. Samsung Art Store is also offering a limited-time 10-piece Superman digital art collection free to users from July 1 to August 31 on select Samsung TVs.
The film, directed by James Gunn, hits theaters globally starting July 9.