Nykaa has named Bollywood rising star Sharvari as its new Brand Icon to connect with young beauty enthusiasts across India. Known for her confidence and style, Sharvari will go beyond traditional endorsement, engaging in campaigns like the Hot Pink Sale and serving as a Jury Member for the Nykaa Best in Beauty Awards 2025.
Sharvari expressed excitement about the partnership, calling it a natural fit with her beauty journey and a platform for self-expression and empowerment. Nykaa sees her as a reflection of its evolving, expressive, and inclusive beauty ethos.