Skyscanner has named cricketer Suryakumar Yadav (SKY) as its first brand ambassador in India, leveraging his popularity to inspire travel discovery as the “Mr. 360 of travel.” The partnership taps into India’s sport-led travel trend, with nearly half of Indians willing to travel to watch cricket live, as highlighted in Skyscanner’s Pitch Perfect Journeys report.
The collaboration launches with a contest on Skyscanner and SKY’s social channels, where fans can curate travel itineraries for him, with the top 10 winners getting an exclusive meet-and-greet.
SKY said travel excites him as much as cricket, while Skyscanner’s India head Neel Ghose noted his wide connect makes him the perfect face to showcase how simple and inspiring planning trips with the app can be. The move comes as Skyscanner expands its presence in India, aiming to make travel more accessible and engaging.