Social Panga has secured the social media mandate for Neo by Nippon Paint, the painting services division of Nippon Paint India. Managed from the agency’s Bengaluru office, the scope includes digital storytelling, campaign creation, and building Neo’s painter-focused brand identity.
The collaboration kicked off with a World Painter Appreciation Day campaign, portraying painters as ‘Home Stylists’ and launching India’s first painter anthem. Neo, currently active in Bengaluru and Tamil Nadu, offers design-forward, dust-free painting services with end-to-end solutions.
The partnership aims to redefine home makeovers for modern consumers by blending creativity with functionality and celebrating the people behind the transformation.