SW Network teamed up with Flipkart to unveil the Moto G96 through a playful, insight-driven campaign titled “Always a Water Baby.” Highlighting the phone’s IP68 rating and Watertouch Display, the campaign positions the G96 as a fearless companion in the rain—perfect for monsoon season.
The bold rollout featured witty outdoor billboards, print ads, and even a rain shelter installation, all poking fun at typical rainproofing hacks. With a lighthearted tone and relatable messaging, the campaign celebrates the G96’s water-loving features, shifting the focus from tech specs to real-life joy and practicality.