Swiggy has expanded its concierge-style travel and lifestyle app, Crew, to Bengaluru, Mumbai, and the NCR, strengthening its push beyond food and grocery delivery.
Designed as a personalised concierge service, Crew helps users manage everything from restaurant bookings and travel plans to gifting, events, and daily errands.
Rohit Kapoor, CEO of Food Delivery at Swiggy, said the app aims to redefine convenience for busy urban professionals, while co-founder Phani Kishan Addepalli called it one of Swiggy’s boldest projects — an “operating system for modern living.”
The expansion reflects a growing urban trend in India toward AI-assisted, human-powered concierge services focused on time, access, and experience.