Taboola has partnered with JOE Media Group to boost audience engagement and revenue. By integrating Taboola’s products—Feed, Mid-Article, Explore More, and Newsroom—JOE has increased average monthly revenue by 40%.
Founded in 2010, JOE Media reaches over two million monthly readers across platforms like Joe.co.uk, Joe.ie, Sports Joe, Her, Lovin, and Lovin Dublin, generating 150 million annual pageviews.
The partnership uses Taboola’s personalised content recommendations, session-depth tools, and real-time analytics to enhance user experience, grow audiences, and optimise monetisation. Both companies highlighted the role of data-driven insights in improving engagement and supporting sustainable growth.