The Whole Truth Foods has appointed Shreya Agarwal, former head of FilterCopy, to lead its in-house content unit, Media Lab.

Agarwal said her role will be to bring the brand’s core value of honesty in food into storytelling, creating content that simplifies health and nutrition.

With nearly seven years at FilterCopy and past roles at FoxyMoron and Mid-Day, Agarwal brings strong experience in digital content and brand storytelling.

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