Tonic will lead digital strategy, storytelling, and consumer engagement to position Monarch as a benchmark in the luxury brandy space. The brand aims to blend Tilaknagar’s legacy with modern elegance, targeting national and global markets.
Both teams expressed excitement over the partnership, with Tilaknagar highlighting Tonic’s expertise in premium brand narratives, and Tonic emphasizing its commitment to amplifying Monarch’s French-Indian craftsmanship. The mandate will be handled from Tonic’s Mumbai office.