Verve Media, an integrated digital marketing agency, has secured the social media and video content creation mandate for Rasoi Raga, as the food brand looks to sharpen its digital storytelling and expand its presence across platforms.
Under the partnership, Verve Media will oversee Rasoi Raga’s social channels and craft video-led content designed to bring the brand’s philosophy to life online. The mandate focuses on building a distinctive brand voice, highlighting its culinary narratives, and creating immersive content that reflects Rasoi Raga’s blend of heritage and contemporary sensibilities.
Inspired by the royal kitchens of North India, Rasoi Raga positions cooking as a living “raga” – where food is composed with intuition, memory and rhythm rather than merely prepared. The brand aims to revive time-honoured flavours while presenting them in a modern format that resonates with today’s audiences.
Through strategic social media management and high-quality video production, the collaboration seeks to strengthen Rasoi Raga’s cultural and emotional connect with consumers, while amplifying its story around tradition, flavour and hospitality in the digital space.
Commenting on the win, Vinay Singh Sangwan, Co-Founder of Verve Media, said the brand is rooted in a deeply Indian insight—that food, much like music, carries rhythm and emotion. He added that the agency’s approach will be to translate this belief into visual narratives that feel authentic, immersive and culturally grounded, while still speaking to contemporary audiences.
From the client side, Rakesh Kumar of Rasoi Raga credited Verve Media and Sangwan for their strategic clarity and creative execution. He noted that the agency’s storytelling and digital engagement efforts have already contributed to strengthening the brand’s positioning in the food services sector, and expressed confidence in the long-term partnership ahead.