Zee Media Corporation Limited (ZMCL) has introduced a unified brand identity featuring a new ‘Z’ symbol across its national and regional news channels. This rebranding aims to align the network’s visual and editorial identity while promoting clarity, consistency, and trust. The ‘Z’ symbolizes Zee Media’s commitment to innovation, truthful journalism, and connecting with audiences across languages and regions.
The new logo reflects India’s diversity and is designed to be digitally modern. Karan Abhishek Singh, CEO of Zee Media, emphasized the transformation’s role in meeting the evolving needs of audiences in a digital-first world, while staying true to Zee’s roots of credibility and courage.
The ‘Z’ identity will be rolled out across Zee’s national and regional channels, including Zee News, Zee Business, Zee Bharat, and Zee 24 Taas. This rebranding aims to enhance audience engagement and strengthen the network’s mission to deliver truthful, citizen-focused news in a rapidly changing media landscape.