ZEE5 is set to launch free ad-supported streaming television (FAST) channels in India starting August 2025, in partnership with cloud-tech provider Amagi. The initiative will offer always-on content—including movies and series across genres like comedy, drama, horror, and cult classics—targeting connected TV and smart device users.
This move aligns with ZEE5’s strategy to deepen engagement and expand reach in the growing Connected TV ecosystem. The collaboration with Amagi will support dynamic ad-insertion, real-time monetization, and seamless content discovery, enhancing ZEE5’s AVOD model and creating new opportunities for advertisers and audiences alike.