Zupee, India’s leading social gaming and entertainment platform, has acquired Australian AI storytelling startup Nucanon, marking a major India–Australia collaboration in digital entertainment. The move combines Zupee’s scale with Nucanon’s narrative AI technology to create a global platform for interactive story experiences.
Nucanon’s proprietary AI engine enables dynamic, adaptive storytelling where characters evolve, dialogues respond naturally, and every user’s journey is unique. This innovation transforms storytelling from passive viewing to active participation through text, voice, and visuals.
Post-acquisition, Nucanon’s founders will lead product innovation from Zupee’s India headquarters, establishing a new interactive storytelling division that merges gaming, AI, and creativity.
Zupee CEO Dilsher Singh Malhi said the partnership aims to redefine how stories are experienced, blending the emotional depth of cinema with the interactivity of games. Nucanon CEO Nilushanan Kulasingham added that the collaboration will help scale AI that truly understands narrative, pushing the boundaries of interactive entertainment worldwide.