Kotak Mahindra Group Appoints dentsu X India as Media Partner
Kotak Mahindra Group has appointed dentsu X India as its media partner, marking a significant step in its mission to make finance not only accessible but also engaging for India’s…
Rare Rabbit teams up with Zepto for 10-minute premium fashion delivery
The House of Rare has partnered with Zepto to deliver premium fashion in just 10 minutes, starting with Rare Rabbit menswear in Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, and Pune. The…
Meghana HS appointed Group Head – Digital at WPP Media
WPP Media has elevated Meghana HS to Group Head – Digital, based in Bengaluru. She has been with the company for nearly three years, most recently as Manager – Digital…
Arrow appoints Vedang Raina and Khushi Kapoor as brand ambassadors
Arrow, the 170-year-old premium clothing brand, has signed actors Vedang Raina and Khushi Kapoor as brand ambassadors to connect with a new generation of consumers. Vedang represents Arrow’s confident and…
Shalimar Paints launches new product lines for a new era of innovation
Shalimar Paints, a 120-year pioneer in India’s paint industry, has launched three new products combining beauty, durability, and sustainability—Hero Insignia Luxury Interior Emulsion, Hero Weatherguard 12 Luxury Exterior Emulsion, and…
PR Professionals Secures PR Mandate for AVIS India to Strengthen the Global Mobility Brand’s Presence in the Country
Gurugram, September,23rd, 2025: PR Professionals (PRP), India’s leading integrated communications firm and the flagship of PRP Group, has been awarded the public relations mandate for AVIS India, the country’s only…
Dezerv names Susmit Patodia Group Head for next growth phase
Dezerv, a leading wealth management firm, has appointed Susmit Patodia as Group Head (Business and New Initiatives) to drive its next phase of growth, with a target of ₹5 lakh…
Prosperr.io names Saibal Biswas Chief Growth Officer
Prosperr.io, the AI-powered tax and payroll solutions platform, has appointed Saibal Biswas as Chief Growth Officer to lead its next phase of expansion. With over 20 years of experience across…
TechnoSport rolls out Durga Pujo campaign ‘Fit for Pujo’, featuring acclaimed Bengali actor Bhaswar Chatterjee, powering its East India expansion into hyperdrive
National, September, 23, 2025: TechnoSport, India’s fastest-growing activewear brand, has launched its festive Durga Pujo campaign film, ‘Fit for Pujo’, alongside the opening of two Exclusive Brand Outlets (EBOs) in…
AB InBev, Netflix announce global partnership
AB InBev and Netflix have announced a global partnership to create immersive, culture-driven experiences that connect beer with entertainment. The collaboration will feature co-marketing campaigns, content integrations, limited-edition packaging, and…
Zebronics’ New Campaign with Hrithik Roshan Redefines Home Entertainment
Chennai | September 23rd , 2025- Zebronics, India’s iconic tech brand has launched its newest ad-film with the charismatic – Hrithik Roshan. This is a bold yet playful ode to…
Hawk by Azerion and Adsquare expand global partnership.
Hawk by Azerion and Adsquare have expanded their strategic partnership into new markets including Latin America, the Middle East, the US, and additional European countries. The collaboration gives advertisers access…
Nitin Guleria named Head of Media at Mars.
Mars has appointed Nitin Guleria as Head of Media, effective September 2025. With over 15 years of experience in media, marketing, and communications, he will be responsible for strengthening the…
Shakti Upadhyay joins Bajaj Auto as VP – Brands.
After seven years with Kia India, Shakti Upadhyay has joined Bajaj Auto as Vice President – Brands. He will lead the Sports Motorcycle category, including Pulsar and Dominar. Upadhyay said…
Kartik Aaryan stars in Alstone’s new premium cladding TVC, ‘Think Cladding, Think Alstone’.
Alstone has launched a new TVC featuring Bollywood star Kartik Aaryan to promote its premium cladding range, under the tagline “Think Cladding, Think Alstone.” The campaign highlights Alstone’s innovative and…
Castrol India introduces Helmet Cleaner, broadening its Auto Care range.
Castrol India has launched the All-in-One Helmet Cleaner, expanding its Auto Care portfolio. Designed for two-wheeler riders, the foam spray cleans both the inside and outside of helmets, offers 99.99%…
boAt rings in the festive season with creator-studded ‘Upgrade to boAt’ campaign
22nd September 2025, New Delhi: boAt, India’s No.1 audio wearables brand, has launched its latest festive campaign ‘Upgrade to boAt’, a creator-led initiative designed to inspire consumers to celebrate with…
Bobby Deol plays a godman in Britannia’s new choco tarts ad.
Britannia Pure Magic has launched The New Temptation campaign, introducing Choco Tarts as the latest addition to its choco portfolio alongside Choco Lush, Choco Frames, and Choco Stars. Available in…
Dentsu Creative Isobar names Dhruv Tiwari, Zubin Jauhari as Group ECDs.
Dentsu Creative Isobar has appointed Dhruv Tiwari and Zubin Jauhari as Group Executive Creative Directors, reporting to CCO Abhijat Bharadwaj. They will lead creative direction across the agency’s brand portfolio,…
After Gambhir, Farah Khan stars in Cred’s quirky AI ad.
Cred’s new ad stars Farah Khan, who watches her face melt into a grotesque chocolate mess, following Gautam Gambhir’s earlier surreal encounters with an ice cream cone and a gorilla.…
Oneindia appoints Sushant Yattam as Business Head, Video to drive video-led growth.
Oneindia has appointed Sushant Yattam as Business Head – Video to drive revenue growth, business expansion, and opportunities in the digital video space. With over 15 years of experience at…
Amazon Great Indian Festival begins for Prime members on Sep 22
Amazon has announced a range of exclusive benefits for Prime members during the Great Indian Festival 2025, starting with early access on September 22. Members will enjoy Prime Festive Offers…
Sachin Dhir named Head of Digital at VML India
Sachin Dhir has taken on a new leadership role as Head – Digital at VML India, marking a significant career milestone after an impressive journey in the advertising and digital…
Jayanti Ganguly named CEO of Home Centre India
Home Centre India has appointed Jayanti Ganguly as its new CEO, effective September 2025. She brings over a decade of leadership experience across fashion, retail, and lifestyle sectors. Ganguly previously…
NDTV board clears ₹18 crore buyout of ‘GoodTimes’ channel
NDTV’s Board has cleared the acquisition of the lifestyle channel “GoodTimes” from Lifestyle & Media Broadcasting Ltd. (LMBL) for up to ₹18 crore through a slump sale. A binding term…
foundit launches “Boss Aaj Kal” brand film with Jasprit Bumrah.
foundit, the jobs and talent platform, has launched its new brand film “Boss Aaj Kal” featuring cricketer Jasprit Bumrah. The film uses humor to show how access to the right…
Dollar Missy’s new ad with Yami Gautam presents leggings as the perfect outfit companion.
Dollar Industries has rolled out a new TVC for its women’s wear brand Dollar Missy, with actress Yami Gautam as the face of the campaign. Centered around the tagline “Missy…
Flipkart targets bachelors with AI home upgrade campaign for Big Billion Days.
Flipkart’s flagship festive sale, Big Billion Days, returns on September 23, 2025, with a quirky new campaign, Bachelor Upgrade Yojana. Conceptualised by 22feet Tribal Worldwide, the initiative targets bachelors, a…
Kay Beauty achieves milestone with its Space NK launch.
Kay Beauty, co-founded by Katrina Kaif and Nykaa, made its UK debut on September 3, exclusively at Space NK stores and online. The launch saw an overwhelming response, with “Kay…
DS Group unveils Season 3 of Pujoy Pulse Campaign for Durga Puja 2025.
DS Group has launched the third season of its Pujoy Pulse campaign with TV9 Bangla, running from September 4 to October 8, 2025. Centered on Pulse Golmol, the campaign celebrates…