Publicis India launches the “Fabulously Futuristic” campaign for Enamor Lingerie.
Publicis India, a branch of Publicis Groupe India, has launched its latest campaign, “Fabulously Futuristic,” for Enamor, a leading lingerie brand in India. This innovative campaign celebrates the active, modern…
Zara Shatavari, an innovative AI influencer, has been selected as a top 10 finalist in the prestigious Miss AI Competition.
Jasmeet Singh, Director & Co-Founder at Digimozo eServices LLP, recently shared exciting news on LinkedIn: “I am thrilled to announce that Zara Shatavari, our innovative AI influencer, has been selected…
JioCinema is set to launch Bigg Boss OTT 3 on June 21, with Anil Kapoor as the host.
Get ready for the ultimate entertainment experience as JioCinema Premium premieres the third season of India’s digital reality sensation, Bigg Boss OTT, starting June 21. After teasing fans with hints…
PR Professionals secures the PR mandate for ACE.
PR Professionals (PRP), the flagship of the PRP Group, has announced that it has secured the public relations mandate for ACE — Action Construction Equipment Ltd., the world’s largest manufacturer…
Wakefit names Kunal Dubey as their new Chief Marketing Officer.
Wakefit has named Kunal Dubey as its new Chief Marketing Officer. Dubey previously held the position of CMO at Cleartrip, a subsidiary of Flipkart. His career began at Reliance Communications,…
Antara Senior Living has appointed Bang in the Middle as its creative agency.
Antara Senior Care, renowned for its comprehensive care ecosystem for seniors, has appointed Bang in the Middle as its communication agency for its senior residences vertical. The agency has been…
Reimagining Brand Building with Airport Advertising!
AM/NS India is taking a bold step in enhancing its brand presence by extending a robust brand-building exercise through airport advertising at Mumbai and Kolkata airports. Recognizing the unique opportunities…
Bajaj Allianz Life Insurance unveils new campaign.
Bajaj Allianz Life, a leading private life insurer in India, has launched a compelling campaign aimed at tackling the critical issue of underinsurance. The campaign revolves around the ‘Thumb Rule’—recommending…
Anupam Mittal criticizes that ad agencies and advertisers must self-disclose before releasing ads.
In its order dated May 7, 2024, the Supreme Court mandated that all advertisers and advertising agencies submit a ‘Self-Declaration Certificate’ before publishing or broadcasting any advertisements. To comply with…
Bisleri Limonata names Aditya Roy Kapur as its first brand ambassador, aiming for a Rs 500 crore milestone in the carbonated drink market.
Bisleri Limonata has appointed Aditya Roy Kapur as its first brand ambassador and launched the #DoubleTheChill campaign featuring Kapur and Chunky Pandey in a beach setup. The campaign, created by…
Duroflex appoints Ullas Vijay as CMO and Sudhanshu Krishna as CSO.
Duroflex, a leading brand in the sleep solutions industry, is pleased to announce the appointment of Ullas Vijay as Chief Marketing Officer (CMO) and Sudhanshu Krishna as Chief Sales Officer…
EMGEE Group appoints BigBrandTheory (BBT) as its new branding agency.
EMGEE GROUP, a leading real estate developer in India, has announced the appointment of BigBrandTheory (BBT) as its official branding agency. BBT will focus on strategic innovation and creativity, developing…
Cannes Lions 2024: Harpic, Lay’s, and ESAF Make the Glass Lions Shortlist.
At the 71st Cannes Lions International Festival of Creativity, Indian agencies earned three spots on the shortlist in the Glass Lions category, which celebrates work tackling gender inequality or prejudice…
Tata Mutual Fund Leverages Connected TV advertising for “Index Funds Simple Hai” campaign.
Mumbai, June 4, 2024: Tata Mutual Fund leverages the growing popularity of Connected TV (CTV) advertising to reach potential investors and educate the existing customer base with its ‘Index Funds…
Jagran New Media has named Anuj Bhasin as its new chief revenue officer.
Anuj Bhasin, formerly the director at ESPN, has assumed the role of chief revenue officer at Jagran New Media. Bhasin’s professional journey began at Zee Entertainment Enterprise and traversed through…
Spotify intensifies focus on playlists and personalization in new three-ad film campaign.
In 2019, Spotify launched the “There’s A Playlist For That” campaign in India, highlighting its extensive playlist offerings for various moods. Now, five years later, the Swedish audio streaming giant…
Nisaba Godrej steps down as independent director of VIP Industries.
Nisaba Godrej, a key figure in the Godrej Group, has resigned as an Independent Director of VIP Industries Ltd, effective June 3, 2024. This also means she will no longer…
Neelav Bose Appointed as Chief Strategy Officer at Zenith – Publicis Groupe.
In a significant move within the advertising and media industry, Neelav Bose has taken on the role of Chief Strategy Officer at Zenith, a part of the Publicis Groupe. The…
Thriwe launches its latest loyalty offering, an end-to-end digital dining platform – Thriwe Culinary.
Delhi/Mumbai, 03rd June, 2024: Thriwe Consulting Private Limited (“Thriwe”) has today announced the launch of its latest loyalty offering, an end-to-end digital dining platform – Thriwe Culinary. Thriwe is a…
Omnicom Media Group India names Rabe Iyer as Chief Media Officer.
Omnicom Media Group India has announced the appointment of Rabe Iyer as its Chief Media Officer, effective immediately. Rabe Iyer brings over two decades of extensive experience in the media…
Bharti Airtel names Sharat Sinha as the new CEO of Airtel Business.
Sharat Sinha, formerly the president of Asia-Pacific and Japan at Check Point Software Technologies, has been appointed as the chief executive officer for Airtel Business by Bharti Airtel. He will…
ABBY Awards 2024: Leo Burnett Triumphs on Day-3.
Leo Burnett India concluded Goafest 2024 on a high note, securing the title of Creative Agency of the Year on Day 3 of the Abby Awards 2024, powered by One…
Publicis Media secures L’Oreal UK’s account, previously held by EssenceMediacom X.
EssenceMediacom X, a media agency known for managing conflicting accounts, has lost one of its largest clients, L’Oreal UK and Ireland, to Publicis Media. This shift occurs as EssenceMediacom is…
Dream11 launches the ‘Yeh Sabka Dream Hai’ campaign for the T20 World Cup.
Dream11 has unveiled a new campaign for the T20 World Cup titled ‘Yeh Sabka Dream Hai’. This campaign embodies the unity of the entire nation in supporting Team India, sharing…
Checkout our Exclusive Interview with Goafest 2024 participants.
In our exclusive interview with Goafest 2024 participants, we explore the vibrant experiences and insights of some of the brightest talents in the advertising industry. These creative minds share their…
EssenceMediaCom secures media mandate for Wonder Cement.
GroupM’s media agency, EssenceMediacom, has secured the media mandate for Wonder Cement, following their collaboration with BCCI to become the official umpire partner for the Indian Premier League (IPL). Wonder…
Wavemaker India Excels at the 2024 Abby Awards, Securing Multiple Gold Wins.
On the first day of the ABBY Awards at Goafest 2024, a remarkable 3,506 entries were submitted by 273 companies. This included 1,258 entries from 73 media agencies and 2,248…
Checkout Our Exclusive Interview with the Winners of ABBY Awards 2024.
In our exclusive interview with the winners of the ABBY Awards 2024, we dive deep into the creative minds behind this year’s most impactful campaigns. The winners, hailing from diverse…
Dhwani Shah Joins Schbang as Head of Media.
Dhwani Shah has started a new role as Head of Media at Schbang. Prior to this, she was the Founder of Symmetrics Digital Pvt Ltd. Shah announced her new position…
Goafest 2024 Unveils Over 50 Supporting Partners for Its 17th Edition.
South Asia’s premier advertising and marketing festival, Goafest 2024, has announced its supporting partners for the 17th edition, scheduled from May 29th to 31st, 2024, at The Westin Mumbai, Powai…