Aishwarya Rai Bachchan champions self-worth in L’Oréal Paris campaign.
L’Oréal Paris has launched a new edition of its global Lessons of Worth series with Aishwarya Rai Bachchan, reinforcing its iconic message Because I’m Worth It. In the digital film,…
Carat secures third straight media mandate from Vodafone Group.
Carat has renewed its media buying mandate with Vodafone Group for another three years across EMEA, marking its third consecutive win and extending the partnership into its seventh year. The…
WPP Media secures Mastercard’s $180M global mandate, ending Carat’s decade-long tenure.
WPP Media has won Mastercard’s global media account, valued at around US\$180 million, in one of the year’s biggest account shifts. The move ends Mastercard’s 10-year association with Dentsu’s Carat,…
MY FM is now 44 station network
MY FM, the radio arm of Dainik Bhaskar Group, has secured licenses for 14 new cities in the MIB’s Batch III Phase III auction, expanding its network from 30 to…
Rana Daggubati leads JioStar’s Pro Kabaddi campaign, ‘Ghus Kar Maarenge’.
JioStar has launched its high-voltage campaign for Season 12 of the Pro Kabaddi League with the film “Ghus Kar Maarenge” featuring Rana Daggubati. Released in Hindi, Tamil, and Telugu, the…
Reliance Consumer acquires majority stake in Naturedge JV to enter healthy drinks market.
Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries, has entered the fast-growing healthy functional beverages market by acquiring a majority stake in a joint venture with Naturedge…
Art-E Mediatech wins full creative mandate for Dylect.
Art-E Mediatech, a leading creative, media, and MarTech agency, has won the full creative mandate for lifestyle tech brand Dylect after a multi-agency pitch. The scope covers end-to-end marketing, including…
Nissan Magnite Kuro Edition stars in TBWA\India, OMD India campaign.
Nissan India has launched “The Boldest Black” campaign to showcase the Magnite Kuro Edition, conceptualized by Nissan United — a collaboration of TBWA\India and OMD India. The campaign highlights the…
22feet Tribal WW names Anvita Arora, Shyam Nair to leadership team.
22feet Tribal Worldwide has appointed Anvita Arora as Vice President & Head of Mumbai and Shyam Nair as Executive Creative Director, marking their return to the agency after successful stints…
Saint Lucia Kings, FREEMANS Tools extend CPL 2025 partnership.
Saint Lucia Kings have renewed their partnership with FREEMANS Tools for the 13th season of the Caribbean Premier League (CPL) 2025. FREEMANS, a leading Indian measuring tools manufacturer, will continue…
OTTplay Collaborates with Amazon Prime to Offer Prime Lite Benefits to Customers
MUMBAI, India—August 18, 2025—OTTplay Premium, India’s leading AI-powered OTT aggregator, has joined hands with Amazon Prime to offer Prime Lite benefits to its customers, delivering unparalleled value. Amazon Prime Lite…
FCB NEO names Binay Mehra SVP.
FCB NEO, part of FCB India, has appointed Binay Mehra as Senior Vice President. With 17 years of experience across categories like food, beverage, fashion, sports, real estate, and politics,…
ShareChat names Neha Markanda Chief Business Officer.
ShareChat Ltd., India’s largest homegrown social media company, has appointed Neha Markanda as its Chief Business Officer for ShareChat and Moj. She will lead revenue strategy, business growth, and partnerships…
Ex Ogilvy Creatives Launch Colloquial – An Agency with no voice of its own
Mumbai, 18th August, 2025: India’s advertising industry just got a new player – Colloquial, an unusual independent creative agency, co-founded by Ishita Misra and Pradyot Mokashi with a philosophy of…
Tonic Worldwide wins PCPL’s digital mandate.
Pranav Constructions Limited (PCPL), one of Mumbai’s leading real estate redevelopers, has awarded its integrated digital marketing mandate to Tonic Worldwide, following a multi-agency pitch process. The mandate involves social…
Sheela Foam names Rakesh Chahar deputy MD.
Sheela Foam Ltd., maker of Sleepwell, Kurlon, and Furlenco, has appointed Rakesh Chahar as Deputy Managing Director (Whole-time Director). With over 30 years at the company, Chahar has been instrumental…
WhatsApp rolls out new features for smarter, more fun calls.
WhatsApp has introduced new features to make calling more seamless and engaging, catering to both personal and professional use. Key updates include: Scheduled Calls: Users can now set up group…
Zepto launches new offering: ‘Own land in 10 minutes’.
Zepto has taken quick commerce to new heights by partnering with The House of Abhinandan Lodha to offer plots of land in just 10 minutes, unveiled through a Janmashtami ad…
Zomato’s District and YRF spark epic fan rivalry with unique War 2 in-app experience.
District by Zomato has partnered with Yash Raj Films for War 2, launching an exclusive in-app fan experience built around the film’s Hrithik Roshan vs. NTR rivalry. Through the District…
Patriotic fervor boosts bigbasket’s Independence Day sales to record highs.
bigbasket, a Tata Enterprise, reported record Independence Day 2025 sales, driven by patriotic merchandise and rapid 10-minute deliveries. Sales of tricolour stoles and dupattas rose 45%, flags 35%, and badges…
Vodafone Idea appoints Abhijit Kishore as CEO amid financial challenges.
Vodafone Idea has appointed Abhijit Kishore as CEO for a three-year term starting August 19, 2025, succeeding Akshaya Moondra. Currently COO, Kishore has been with Vi since 2015, leading enterprise,…
Dentsu posts ¥73.6bn H1 FY2025 loss despite record growth in Japan.
Dentsu Group reported a tough H1 FY2025, with strong Japan growth overshadowed by overseas struggles, leading to a ¥73.6 bn net loss and suspension of its interim dividend. Japan delivered…
CashKaro records ₹350 cr revenue, surpasses ₹6,000 cr partner sales in FY2025.
CashKaro, India’s leading cashback platform, posted ₹350 crore revenue in FY25, driving ₹6,000 crore in sales for 1,500+ partner brands through 36 million transactions. Along with sister platform EarnKaro, it…
Godrej Enterprises Group celebrates Independence Day with ‘What Independence Unlocks Today’ film.
Godrej Enterprises Group marked Independence Day with its digital film What Independence Unlocks Today, celebrating independence as an evolving journey that unlocks opportunities, empowers people, and shapes India’s future. The…
65 Million Users & Counting: Triller to Fuel Pro Panja’s Global Audience Growth
Gwalior, August 14, 2025– Co-founded by Parvinn Dabass and Preeti Jhangiani, the Pro Panja League, now staging arm-wrestling matches on a grand scale, has dynamically joined forces with Triller, the…
Mia By Tanishq Celebrates The Hands Behind Its Craft In Its Independence Day Campaign
Mumbai/Bengaluru, INDIA: Mia by Tanishq, one of India’s leading fine jewellery brands, marks this Independence Day with a heartfelt tribute to the people behind its jewellery. The result, conceptualized by…
Bandhan MF and Grey India launch ‘Freedom at 19:47’ financial independence campaign.
Bandhan Mutual Fund, in collaboration with Grey India, has launched Freedom at 19:47, a campaign turning 7:47 PM into a symbolic daily reminder to invest and work towards financial independence.…
Fyno names Ali Lightwalla VP of Sales & Partnerships.
Fyno, an enterprise communication platform, has appointed Ali Lightwalla as Vice President – Sales & Partnerships. He will lead the company’s go-to-market strategy, strengthen its BFSI sector presence, and build…
Mankind Pharma launches Amitabh Bachchan-led organ donation awareness campaign.
Mankind Pharma marked World Organ Donation Day with its Live Beyond Your Life campaign, featuring Amitabh Bachchan, to address India’s critically low organ donation rates—less than 1% of every 10…
P&G Hygiene cuts FY25 ad spend to ₹430 crore.
P&G Hygiene and Health Care reduced its ad spend to ₹430.78 crore in the nine months ended March 31, 2025, down 18.9% from ₹530.96 crore in FY24, amid softer revenue…