Birla Opus Paints celebrates Pongal with festive film spotlighting Style Colour Smart interiors
Birla Opus Paints, part of the Aditya Birla Group’s Grasim Industries, has rolled out a new festive campaign in Tamil Nadu to mark Pongal, centred around its Birla Opus Style…
Sapphire Foods and Devyani International to merge in $934 million deal, creating India’s largest Yum Brands franchisee
India’s leading operators of KFC and Pizza Hut, Sapphire Foods India and Devyani International, have announced a merger valued at $934 million, setting the stage for the creation of a…
After Three Decades in Media, Innocean’s B Sridhar Signs Off
B Sridhar, Executive Vice President – Media at Innocean India, has stepped away from corporate life, bringing to a close a media career that spanned over 30 years. During his…
ZEE5 takes Saali Mohabbat beyond the screen with immersive, culture-led launch and Ferns N Petals partnership
ZEE5 has rolled out an expansive, multi-touchpoint marketing campaign for Saali Mohabbat, its original crime–mystery thriller that has crossed 100 million watch minutes on the platform. Designed to blur the…
GIVA unveils ‘Glow in Motion’ collection with Barkha Singh at the centre of a playful new campaign
GIVA has launched its latest jewellery collection, Glow in Motion, with actor and youth icon Barkha Singh leading the campaign. The new range celebrates movement, light and modern femininity, introducing…
Hyundai Motor India Names Tarun Garg as Managing Director and CEO
Hyundai Motor India Limited (HMIL) has announced the appointment of Tarun Garg as its Managing Director and Chief Executive Officer, effective January 1, 2026. The move is historic for the…
Fortune celebrates Gujarat’s Uttarayan with special Cottonlite festive edition
AWL Agri Business has introduced a limited-edition Uttarayan-themed pack for Fortune Cottonlite Refined Cottonseed Oil in Gujarat, along with the launch of its new regional campaign, Pakko Gujarati. The initiative…
Castrol India names Saugata Basuray Interim CEO ahead of leadership transition
Castrol India has appointed Saugata Basuray as its Interim Chief Executive Officer, effective January 1, 2026. Basuray will take on the additional responsibility alongside his current role as Wholetime Director…
Tanishq celebrates timeless love with Shabana Azmi and Javed Akhtar in new natural diamond film
Tanishq, the Tata Group’s jewellery brand, has unveiled a new television commercial that pays tribute to the enduring value and emotional depth of natural diamonds. Conceptualised by Kommune, the film…
Sandhya Venugopal Sharma appointed Chairperson of Titan Company Board
Titan Company Limited has announced the appointment of Sandhya Venugopal Sharma, IAS, as Chairperson and Additional Director on its Board, with effect from January 4, 2026. The appointment follows a…
HiveMinds takes on full digital duties for premium cookware brand Stahl Kitchens
Madison Group’s digital agency HiveMinds has been appointed to handle the integrated digital marketing mandate for premium cookware and kitchenware brand Stahl Kitchens. The partnership comes as Stahl looks to…
Vidya Kailasam Hangal steps into Director role at Mondelēz International, takes charge of category planning and customer marketing
Vidya Kailasam Hangal has been appointed Director – Category Planning and Activation at Mondelēz International, along with the additional responsibility of heading Customer Marketing. Based in Mumbai, she took on…
PNG Jewellers brings Sara Tendulkar on board to lead youth-focused push for Litestyle
PNG Jewellers has appointed Sara Tendulkar as the brand ambassador for PNG Jewellers’ contemporary jewellery brand, Litestyle by PNG, as it sharpens its focus on younger, style-conscious consumers. The move…
Zepto Takes First Step Towards Public Listing, Files Confidential IPO to Raise ₹11,000 Crore
Quick commerce startup Zepto has reportedly initiated the process for its initial public offering (IPO), aiming to raise around ₹11,000 crore. The Bengaluru-based company has filed its draft papers through…
Khimji Jewellers names Rajat Verma as Chief Marketing Officer
Khimji Jewellers has announced the appointment of Rajat Verma as its new Chief Marketing Officer, strengthening its leadership team as the brand accelerates its growth and retail expansion plans. In…
Airbnb’s ‘Trust the Host’ campaign gets a playful twist with Kartik Aaryan and Ananya Panday
Airbnb has rolled out a new hosting-focused campaign featuring Kartik Aaryan and Ananya Panday, using humour and misdirection to spotlight the thoughtfulness that defines a great stay. Built around the…
Samsung India strengthens marketing team with Riya Suri’s appointment as Chief Marketing Manager
Riya Suri has joined Samsung India as Chief Marketing Manager, beginning a new phase in her professional journey after nearly four years with vivo. In her new role, she will…
Bisk Farm brings Shraddha Kapoor on board to celebrate chai-time ‘me time’ with Rich Marie
Bisk Farm has signed Shraddha Kapoor as the brand ambassador for its Rich Marie biscuits, marking the brand’s 25-year journey in the Indian biscuit market with a new chai-break-focused campaign.…
Abhimanyu Khedkar named Managing Director & Mumbai Office Head at Leo Burnett
Abhimanyu Khedkar has taken over as Managing Director and Head of Office, Mumbai at Leo Burnett, stepping into a key leadership role at one of the agency’s most important hubs.…
New Balance ropes in Janhvi Kapoor as its debut brand ambassador in India
New Balance has announced actor and style icon Janhvi Kapoor as its first-ever Indian brand ambassador, marking a significant step in the brand’s expansion across one of its fastest-growing global…
Kisha Gupta Appointed as Global Head of Brand at Infosys
Kisha Gupta has been promoted to the position of Global Head of Brand at Infosys, after previously serving as the Associate Vice President. She took to LinkedIn to express her…
Emcure teams up with MS Dhoni to relaunch nationwide digital push on obesity awareness
Emcure Pharmaceuticals has brought back its Winning Over Obesity campaign with a renewed digital-first approach, aiming to change how obesity is perceived and addressed in India. Anchored around the theme…
How Coca-Cola Turned Santa’s Red Suit Into a Global Christmas Icon
Santa Claus hasn’t always worn red. Long before he became the rosy-cheeked figure we recognise today, his clothing varied widely from green bishop’s robes inspired by Saint Nicholas to fur-lined…
Aviva picks Saatchi & Saatchi as new creative partner, ends decade-long run with adam&eveDDB
UK insurer Aviva has appointed Saatchi & Saatchi as its new creative agency following a competitive multi-agency pitch, bringing to a close its long-standing relationship with adam&eveDDB. The move was…
Jaguar Land Rover moves closer to WPP partnership after extended global agency review
Jaguar Land Rover (JLR) has entered a period of exclusivity with WPP following a comprehensive global agency review that spanned nearly nine months, bringing the advertising group closer to securing…
Sunil Kumaran takes on Director – Strategic Initiatives role at BCCL
Sunil Kumaran has joined Bennett Coleman & Co. Ltd. (The Times of India Group) as Director – Strategic Initiatives, according to an update shared on his LinkedIn profile. He assumed…
Ferrero Rocher adds a golden glow to festive moments with Hrithik Roshan in new Digital Campaign
Ferrero India has kicked off the year-end party season with a stylish new digital campaign featuring brand ambassador Hrithik Roshan. The film celebrates togetherness, indulgence and the joy of shared…
Kansai Nerolac turns to Gen AI for cinematic digital launch of Perma NoHeat
Kansai Nerolac Paints has rolled out a new Gen AI–powered digital campaign for Nerolac Perma NoHeat, its heat-reduction coating developed to combat rising temperatures across India. The two-film campaign has…
Henrique Braun to take the helm at Coca-Cola as James Quincey transitions to Executive Chairman
The Coca-Cola Company has announced a planned leadership transition, appointing Henrique Braun as its next Chief Executive Officer. Braun, who currently serves as Executive Vice President and Chief Operating Officer,…
Tejas Lad Joins Dentsu India as Director – Digital Planning
Tejas Lad has taken on a new role at Dentsu India, where he has been appointed Director – Digital Planning. He moves into this position after nearly two years with…