Britannia Industries Limited has announced significant changes at the top of its marketing function, naming Puneet Das as its new Chief Marketing Officer and promoting Siddharth Gupta to Vice President – Marketing, as the company looks to strengthen its growth and brand-building agenda.
The appointments were cleared by the board at its February 10, 2026 meeting. Das will formally assume charge as CMO from February 16, while Gupta’s elevation from General Manager – Marketing to Vice President – Marketing takes effect from February 1.
Das brings more than 24 years of experience across Indian and global FMCG markets. Over the course of his career, he has held senior leadership roles at Marico, PepsiCo India, GSK Consumer Healthcare and Tata Consumer Products. He has worked on several marquee brands including 7Up, Boost, Horlicks, Tata Tea and Tetley, and is widely regarded in the industry for leading brand transformations and driving category growth.
At Britannia, Das is expected to guide overall marketing and brand strategy at a time when the packaged foods major is accelerating its push into premium segments, adjacent categories, and deeper rural and digital penetration.
Gupta, who joined Britannia in 2018, currently oversees marketing for the company’s biscuits, wafers and snacks portfolio. With nearly two decades of experience across brand management, innovation, communication and customer marketing, he has been instrumental in strengthening Britannia’s core businesses. Prior to joining the company, he spent over a decade at Colgate-Palmolive, where he held multiple sales and marketing roles and most recently led key toothpaste categories.
The leadership revamp comes as Britannia navigates a challenging FMCG environment marked by fluctuating input costs, rising private-label competition and increasingly value-conscious consumers. By bolstering its senior marketing bench, the company is signalling a sharper focus on brand-led differentiation, faster innovation and stronger consumer engagement across both urban and emerging markets.
Britannia said the changes form part of its ongoing efforts to build long-term leadership depth and have been made in line with regulatory disclosure requirements.