FCB NEO, part of FCB India, has appointed Binay Mehra as Senior Vice President. With 17 years of experience across categories like food, beverage, fashion, sports, real estate, and politics, Binay has played a key role in building some of India’s leading brands. He has spent the last decade managing major portfolios at PepsiCo Foods, most recently leading Lay’s and Quaker with a focus on integrated campaigns, innovation, and digital transformation.
Welcoming him, Ashima Mehra, CEO of FCB NEO, highlighted his sharp, brand-focused leadership as a valuable addition to the agency’s growth plans. Binay said he is excited to leverage creativity and digital agility to solve real business challenges at FCB NEO. He will be based in the agency’s Delhi office.