Bacardi India has appointed Goodies Narayanan as its new Director – Marketing / CMO India, strengthening the company’s leadership bench in the Indian market. Narayanan announced the move via LinkedIn, expressing enthusiasm about leading the Consumer & Customer Marketing teams for Bacardi’s diverse portfolio, including Bacardi, Patrón, Dewar’s, Grey Goose, Bombay Sapphire, and others.
Narayanan joins Bacardi after successful stints in the consumer-tech space with Disney+ Hotstar and Coursera, where she spearheaded international growth strategies, scaled marketing engines, and deepened her expertise in data-driven brand building. Returning to the lifestyle space, she described the portfolio as “brands with rich heritage and bold futures brands that have shaped culture.”
She also emphasized the importance of diverse leadership, noting that stepping into the role was meaningful “not as a woman