Cheil X, the digital-first creative agency under Cheil India, has appointed Souvik Datta as its new National Creative Director (NCD). With over two decades of experience at agencies like Ogilvy, McCann, and Leo Burnett, Souvik has worked on award-winning campaigns across various industries including FMCG, tech, and lifestyle. His strength lies in bold storytelling and strategic thinking, which will help shape the future of Cheil X’s creative direction.
This move is part of Cheil X’s plan to strengthen its creative leadership and deliver campaigns that are modern, culturally relevant, and results-driven. Souvik shared his excitement about joining the team, highlighting the agency’s unique blend of creativity and technology. With him on board, Cheil X aims to set new benchmarks in the advertising world through insight-led, impactf