Vamsi Murthy has joined Netflix India as Senior Director and Head of Marketing, marking a significant addition to the streaming giant’s leadership team. With over 18 years of experience in marketing and brand strategy, he has worked across leading digital, entertainment, and e-commerce brands including Disney+ Hotstar, BookMyShow, ZEE5, Myntra, MakeMyTrip, and Reliance Communications.
Throughout his career, Murthy has built a strong reputation for driving audience growth, brand positioning, and data-led marketing innovation. At Disney+ Hotstar, he played a key role in shaping the platform’s entertainment and sports identity, leading marketing for major shows and marquee cricket tournaments. At BookMyShow, he steered marketing operations through the pandemic, while his stints at Myntra and MakeMyTrip further strengthened his expertise in consumer engagement and digital storytelling.
In his new role at Netflix India, Murthy will oversee the platform’s marketing strategy and execution, focusing on driving audience engagement, enhancing brand visibility, and strengthening Netflix’s position in India’s fast-evolving entertainment landscape.