Gateway To The Media Industry Insights
Perfetti Van Melle India’s Center Fresh has rolled out a new campaign inspired by its India Overthinking Report with YouGov, revealing that 81% of people spend over three hours a…
House of McDowell’s Soda has signed actor Vijay Deverakonda as its new brand ambassador, joining Kartik Aaryan in a campaign celebrating “Yaari” — the spirit of friendship. With a strong…
In a bid to stand out in the crowded smartphone market, India-based mixed reality firm Flam has teamed up with Nothing Phones to launch a first-of-its-kind print-to-AR campaign in the…
Kolkata, West Bengal – Pritam Electricals – A Babli Bhai Creation, a household name in premium home electrical solutions, has launched an eye-catching Out-of-Home (OOH) campaign that’s lighting up the…
Zomato has announced Shah Rukh Khan as its new brand ambassador, following his appearance in its latest campaign, Fuel Your Hustle, which celebrates hard work and perseverance. The partnership aims…
Bengaluru, August 07th 2025: Alt, India’s leading platform for alternative investments, has rolled out its latest digital-first brand campaign, ‘Zugzwang-Proof Your Portfolio’, featuring the youngest world chess champion Gukesh D.…
Réal, Dabur India’s leading fruit juice brand, has launched a heartfelt Raksha Bandhan campaign titled “Bin Bole Jo Saath Nibhaye, Woh Rishta Réal Kehlaye.” The campaign celebrates the unspoken bond…
Mumbai, 6th August 2025: This Raksha Bandhan, Sweet Truth — the much-loved dessert brand from Rebel Foods — is dishing out more than just delicious treats. With their exciting new…
Planet Herbs Lifesciences has launched an emotional TVC for its flagship Synotiz Pain Relief Oil, showcasing it as a symbol of generational care and Ayurvedic wisdom. Titled “Gir ke uthne…
Sunfeast Marie Light, in collaboration with actress Jyotika, has launched a campaign encouraging couples to display both partners’ names on house nameplates—a symbolic step toward equality in relationships. After a…
BIG FM has rebranded its OOH division from BIG Street to BIG OOH, focusing on tech-driven, measurable advertising solutions across both digital and traditional formats. The revamped vertical leverages high-traffic…
New Delhi, 21st July, 2025: Canara HSBC Life Insurance Company Limited (“Canara HSBC Life Insurance”) today announced the launch of its new brand campaign featuring the real-life couple, cricket legend…
Mother Sparsh has launched its digital campaign, #RecreateRituals, celebrating age-old Indian baby care traditions with a modern touch. Aimed at educating and engaging mothers, the campaign highlights the brand’s Milky…
The Adani Group has released Story of Suraj, the third film in its #HumKarkeDikhateHain series, highlighting the transformative power of solar energy in rural India. Set in a once-dark town…
Lifebuoy has unveiled a fresh chapter in its brand journey with a new ad campaign featuring Shah Rukh Khan dancing to a reimagined version of its iconic jingle. The commercial…
Myntra has unveiled a quirky new campaign for its express delivery service, M-Now, conceptualized by DDB Mudra. Featuring Vihaan Samat, Sumukhi Suresh, Sakshi Shivdasani, and Ayesha Kanga, the two ad…
Instamart has launched a first-of-its-kind sunlight-activated newspaper ad that uses photochromatic ink to turn illustrated mangoes golden under sunlight, evoking summer nostalgia and childhood memories. The creative, featuring a playful…
Asian Paints has launched a new ad campaign featuring popular comedy duo Krushna Abhishek and Kiku Sharda in their first-ever commercial collaboration. Playing bickering brothers dividing their ancestral home, the…