Gateway To The Media Industry Insights
Mumbai, October 30, 2025 — Polycab, India’s leading manufacturer of electrical wires and cables, has launched a compelling new TVC campaign for its flagship product, Green Wires, aimed at reshaping…
30 October, 2025, Mumbai, India: Škoda Auto India, in partnership with BBH India, has launched a unique campaign titled ‘Heartbreak’, to celebrate the launch of the iconic Škoda Octavia RS…
KT Kids, India’s trusted children’s personal hair care brand, has unveiled its new national TVC featuring its brand ambassador, Kareena Kapoor Khan, in a heartfelt portrayal of modern motherhood. The…
LenDenClub, India’s leading P2P lending platform, has launched its new brand film “Lending Story”, showcasing how its daily earnings feature helps users achieve financial stability through steady cashflow. The light-hearted…
Mumbai, 29th October 2025: Parle-G’s latest film for Chhath Puja has struck an emotional chord across India’s heartland, going viral within days of its release. Continuing the brand’s ongoing thought,…
Hyatt has launched a new World of Hyatt brand campaign in India, featuring Bollywood actor Karisma Kapoor. Centered on Hyatt’s purpose of caring for people so they can be their…
Livpure has launched its new digital campaign, The Honest Warranty, highlighting the Livpure Lotier AIoT Water Purifier and its industry-first 2.5-year maintenance-free promise with no hidden terms. Created by KathaVersse…
Fortune, from AWL Agri Business, has launched a new regional campaign in West Bengal titled “Bhojan Bahini (Food Force)” featuring Sourav Ganguly and Abir Chatterjee. The film-style ad humorously explores…
Carlsberg India has launched the ‘Live The Miracle’ campaign to mark 20 years of Liverpool FC’s iconic 2005 Champions League comeback. The campaign celebrates the “Miracle of Istanbul” with limited-edition…
Ching’s Desi Chinese has once again redefined advertising with its latest high-impact campaign, blending star power, cinematic storytelling, and strong recall value. Directed by Atlee and featuring Ranveer Singh, Sreeleela,…
KFC India has launched The Great KFC Feastival, celebrating the festive season with four fan-favourite meals priced at ₹299 each. The special menu features the return of limited-time favourites like…
HDFC Securities has launched ‘Kya Aap Taiyyar Ho?’, a nationwide fraud awareness and financial literacy campaign under its flagship KnowYourMoney initiative. The CSR program aims to help Indians make informed…
MakeMyTrip has launched its latest campaign, Travel Ka Muhurat, blending humour and celebrity charm to mark the start of India’s peak holiday travel season. The campaign, featuring long-time brand ambassadors…
Crompton Greaves Consumer Electricals has launched an AI-powered short film to celebrate Chhath Puja, highlighting how its pumps ensure uninterrupted water for household rituals and festive preparations. The film emphasizes…
Motilal Oswal Financial Services has launched its festive Muhurat Trading campaign, #DiwaliAapkiTayyariHumari, highlighting the company’s preparation to ensure a smooth trading experience for clients during Diwali. The campaign showcases how…
Mumbai, 24th October: Arth by Emcure, a holistic wellness brand dedicated to blending science with nature, has announced its latest collaboration with cricket legend M.S. Dhoni to promote its offering,…
McCain Foods India has unveiled its Diwali campaign, ‘Jugalbandi’, featuring Usha Uthup, her daughter Anjali, and grandson in a multi-generational musical collaboration celebrating togetherness. Conceptualised by Schbang, the campaign highlights…
Online travel brand Goibibo has launched a new digital campaign featuring Rishabh Pant and Navjot Singh Sidhu in a playful face-off celebrating its promise of great hotels at great prices.…
This Dhanteras, Sir H.N. Reliance Foundation Hospital launched a campaign encouraging people to rethink prosperity — highlighting that true wealth lies in good health. The initiative shifted focus from material…
Chennai, 18th October 2025: Celebrating the joy of genuine moments this Diwali, Meera, CavinKare’s flagship haircare brand, unveils a heartfelt digital campaign — #DoItForTheFeelNotTheFeed — reminding audiences to rediscover the…
Mumbai/Bangalore, 17th October, 2025: This Diwali, AMD, teams up with Social Panga and Yellow Shutter, to premiere a heartwarming film that beautifully blends technology with tradition. The film is a…
Mumbai, October 17, 2025: Flipkart, India’s homegrown e-commerce marketplace, reimagined The Big Billion Days 2025 evolving it beyond a shopping event into a national celebration of culture, fashion, and everyday…
Akasa Air has launched its Diwali campaign, “Fly Home to Happiness,” celebrating the warmth of togetherness and the joy of homecomings. The campaign contrasts digital greetings with real human connections…
Bengaluru, October 15, 2025: To add to the festivities, Swiggy launched the first-of-its-kind ‘Light a Diya’ campaign this Diwali. The campaign has been built around an innovative, in-app experience that…
National, 16th October 2025: In a cluttered gifting season where sameness rules the shelf, ITC Sunfeast Baked Creations is breaking convention with its latest festive campaign, ‘Your Gift Language’. The…
Pepperfry, India’s leading furniture and home décor brand, has launched its Diwali campaign, “This Diwali, Bring Home the Comfort You Felt,” encouraging customers to experience and take home their favourite…
Mumbai, 15th October 2025: CRIF India, one of the country’s leading credit bureaus and providers of business information, analytics, and decision solutions, has unveiled its latest digital consumer marketing campaign:…
Tanishq has launched its festive campaign “Mriganka,” featuring Manushi Chhillar and a new collection inspired by mythical and dreamlike worlds. Created by Lowe Lintas, the campaign blends art, heritage, and…
HDFC Securities has launched a new campaign for its InvestRight platform, highlighting smart, simple, and stress-free digital investing with the tagline, “Ye hai invest karne ka ek tareeka, aur ye…
Tata Play has launched its new DTH campaign, ‘Samajhdar Bano, Tata Play Lagao’, created by Ogilvy. Featuring AI-generated characters — a wise owl and a witty donkey — the campaign…