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Canara Bank has unveiled its latest campaign, Safe Hai, Toh Sahi Hai, highlighting the importance of financial security in an era of evolving investment choices. The campaign takes a no-nonsense…
Hashtag Orange, a leading integrated marketing agency, has been appointed by ROCA India to lead its digital transformation. The partnership aims to boost ROCA’s digital presence, enhance consumer engagement, and…
Kapture CX, an Agentic AI-powered customer experience platform, has appointed Gaurav Prakash as Senior Director of Enterprise Sales to drive and scale its enterprise function across India with a global…
As part of its ongoing #PaisonKiKadar campaign, BHIM—India’s own digital payments app—made a powerful comeback with a people-first print innovation. Ditching the typical launch event, BHIM used a creative newspaper…
At the recent TCS World 10K in Bangalore, ASICS India used AI-powered cameras to track the shoe brands worn by runners, aiming to gauge its market position against rivals like…
The Delhi High Court heard a lawsuit filed by Honasa Consumer Ltd. against HUL over a Lakmé sunscreen ad allegedly targeting its Derma Co. brand. Both companies agreed to settle…
Snack brand Too Yumm!, in partnership with FCB Kinnect, launched an innovative “Too Yumm! To Cheer” campaign during India’s cricket tournament. The campaign introduced 100% edible cheer signs made of…
Network18 has appointed Nalin Mehta as Chief AI Officer – Editorial Operations, making it the first Indian media group to create such a role. Mehta, who continues as Managing Editor…
Mahindra Tractors has launched ‘Ashwamedh,’ a key initiative under its nationwide ‘Rag Rag Laal Hai’ campaign, celebrating 40 years of leadership in India’s tractor industry. Flagged off from Mahindra’s Nagpur…
TCM Sports, a leading Indian sports marketing company, has appointed Nobel Dhingra as its new Chief Operating Officer. With over 20 years of experience across top brands like Dabur, PepsiCo,…
Next MediaWorks Ltd, part of the HT Media Group and owner of Radio One, has named Rohit Kalra as CEO of its audio business. Kalra, previously Chief Revenue Officer at…
Sprite has launched the latest edition of its ‘Joke in a Bottle’ (JIAB) campaign, featuring a witty and entertaining ad starring comedian Kapil Sharma and filmmaker Anurag Kashyap. The ad…
Indian FMCG giant DS Group has partnered with AI-powered platform o9 Solutions to enhance its demand and distribution planning capabilities. This collaboration is a key step in the Group’s broader…
The Competition Commission of India (CCI) has fined UFO Moviez India Ltd and Qube Cinema Technologies Pvt Ltd a total of ₹2.69 crore for engaging in anti-competitive conduct. An investigation,…
Shalimar Paints, a 120-year-old legacy brand in India, has appointed Kuldip Raina as Managing Director & CEO effective April 10, 2025, for a three-year term. Raina, who joined the company…
Ananya Birla, both a businesswoman and artist, has introduced LOVETC, a premium, high-performance cosmetics brand that blends global quality with a distinct, homegrown essence. To celebrate its launch, LOVETC unveiled…
In 2024, Google removed over 247.4 million ads and suspended 2.9 million advertiser accounts in India as part of its efforts to combat malicious advertising, according to its latest Ads…
Wendy’s India, in partnership with Rebel Foods, has launched a Korean Range of burgers, wraps, and sides, tapping into the rising K-wave trend in the QSR space. Following similar moves…
FCB Group India has rebranded to FCB India to simplify its structure and align with global branding. As part of this change, the former FCB India sub-brand is now called…
Publicis Groupe reported a robust Q1 2025, with net revenue rising 9.4% to €3.54 billion and organic growth hitting 4.9%. The growth was driven by record new business wins across…
JSW Paints has launched ‘Rangon Ka Khel 2.0’, its vibrant new campaign for IPL 2025, celebrating the spirit of cricket through colours, unity, and emotion. Featuring an energetic anthem and…
The Advertising Club has launched its new campaign for the ABBY Awards Powered by One Show 2025, blending Bollywood flair with advertising creativity. Inspired by iconic film dialogues, the campaign…
Comic Con India has appointed Shefali Johnson as its new CEO, marking a major leadership transition as it enters a new phase of growth under NODWIN Gaming. Founders Jatin Varma,…
When Hemant Misra left his role as CEO of Publicis Capital in 2017 to launch MagicCircle Communications, MakeMyTrip (MMT) followed him, placing their trust in his new venture. This marked…
Havas India has appointed Prashanth Challapalli as Chief Digital & Innovation Officer for Havas Creative Network India. Based in Mumbai, he will report to Group CEO Rana Barua. In this…
Lakmē’s new campaign, rolling out across Instagram, YouTube, and OTT platforms, highlights the authenticity of its Sun Expert SPF 50 through an IN VIVO test conducted at an independent clinical…
Indian cricketer Rinku Singh has partnered with sports nutrition brand BeastLife as its brand ambassador, supporting its mission to deliver high-quality, science-backed supplements in India. Impressed by the brand’s vision…
Swiggy has launched its quick-delivery SNACC app in Noida and Gurugram, after a successful rollout in Bengaluru earlier this year. Now active in three cities, the app offers a wide…
Leo Australia has appointed Magda Triantafyllidis as Chief Client Partner for ANZ and Philip Hwang as Transformation Director to bolster client partnerships and innovation. Triantafyllidis, formerly Managing Director at Hardhat,…
A Fevicol advertisement at Mumbai’s Bandra Reclamation junction was taken down after Western Railway objected to its portrayal of overcrowded local trains. The hoarding, on MSRDC land, used an outdated…