Gateway To The Media Industry Insights
Libas has launched the second edition of its ‘Saj Dhaj Ke’ wedding-season campaign, bringing updated festive collections and refreshed store designs ahead of the peak wedding period. Key stores now…
Bank of America has named David Beckham as the ambassador for its global sports program, Sports with Us, aimed at boosting community participation and expanding the bank’s presence across major…
With subscription growth plateauing, OTT platforms are increasingly adopting TV-style title sponsorships for fiction shows to unlock new revenue and boost brand recall. Platforms like JioHotstar, Zee5, Hoichoi, and aha…
Bisleri International has launched its refreshed #DrinkItUp 2.0 campaign with global brand ambassador Deepika Padukone, presenting a vibrant celebration of hydration, style, and youthful energy. The film, set against a…
French automaker Renault is plotting a fresh return to India after admitting it lost momentum in recent years due to a lack of new products and features. The company now…
The Advertising Agencies Association of India (AAAI) has announced Prasoon Joshi celebrated advertising visionary, poet-lyricist, and CEO & CCO of McCann Worldgroup India as the recipient of the AAAI Lifetime…
Reports suggest that Havas has held early discussions regarding WPP, the parent company of PR firm Burson. Sources indicate the group may explore acquiring WPP Media or potentially building a…
Publicis Media India, part of Publicis Groupe, has announced the launch of Spark Foundry India, a full-funnel, AI- and data-powered media agency, further strengthening its position as one of the…
Max Level, a leading gamer-focused marketing and PR agency, has been appointed as the official PR and communications partner for LVL Zero, a first-of-its-kind gaming incubator launched by ChimeraVC in…
Air India SATS Airport Services (AISATS), India’s leading ground and cargo handling company, has unveiled a new brand identity and logo, reflecting its vision for a future-ready aviation ecosystem. The…
Vamsi Murthy has joined Netflix India as Senior Director and Head of Marketing, marking a significant addition to the streaming giant’s leadership team. With over 18 years of experience in…
Swiggy has expanded its concierge-style travel and lifestyle app, Crew, to Bengaluru, Mumbai, and the NCR, strengthening its push beyond food and grocery delivery. Designed as a personalised concierge service,…
Oriflame has appointed Robert Bensoussan as chairman of Oriflame Holding and Oriflame Investment Holding PLC, effective after the company’s recapitalisation later this year. A veteran in global consumer brands, Bensoussan…
RG Hospitals has launched its ‘All-Round Women Wellness’ campaign featuring Neena Gupta, under its flagship #SheMatters initiative. The campaign highlights holistic women’s health, focusing on often-overlooked areas such as gynecology,…
Platinum Love Bands has launched its new wedding season campaign, “Unlock with Love,” through a unique social experiment that blends science and emotion to celebrate true connection. Inspired by the…
The Indian Beverage Association (IBA), representing India’s non-alcoholic beverage industry, has appointed Kaizzen as its strategic communications and advocacy partner. Kaizzen will lead IBA’s public relations, policy advocacy, and stakeholder…
Pearl Global Industries, a key garment exporter for brands like Zara and Gap, reported a 12.7% YoY revenue growth for H1 FY26, reaching ₹2,541 crore — its highest ever. Strong…
Tata Trusts has appointed Neville Tata and Bhaskar Bhat to the board of the Sir Dorabji Tata Trust (SDTT), signaling a key step in its leadership transition. The move strengthens…
Mumbai, November 2025: Looks Salon, India’s luxury beauty powerhouse, today unveils the 2025 Wedding Lookbook, a trendsetting showcase expected to set the tone for bridal beauty nationwide. With over 250…
upGrad has appointed Deepesh Dhakad as its Chief Product and Technology Officer (CPTO), effective October 2025. In his new role, he will lead upGrad’s product, design, and technology functions across…
At the annual flagship event, Amazon announced that Prime Video now has an average monthly ad-supported reach of more than 315 million viewers globally, marking a significant leap from 200…
UNIQLO has launched its Fall/Winter 2025 campaign, ‘Life with HEATTECH: In the Cabin’, featuring brand ambassador Kareena Kapoor Khan. Styled in the new HEATTECH Extra Warm Cashmere Blend thermal, Kareena…
360 Media Sales has partnered with JioStar to help UK brands reach Indian audiences through India’s leading entertainment and advertising platforms. JioStar’s library includes over 13,000 titles, from Indian originals…
DDB Mudra Group, in partnership with WARC, is hosting the industry’s first Portfolio Evening: Strategy Edition on November 26, 2025, in Mumbai. Open to professionals with up to five years…
Bengaluru, November 11, 2025: Table Space, one of India’s leading enterprise-managed workspace solution providers, has announced the appointment of Ravindra Sandeep as Senior Executive Director – Sales and Business Development.…
Axis Max Life Insurance has launched the BSE 500 Dividend Leaders 50 Index Fund, a passively managed equity fund tracking 50 high-dividend-yield companies from the BSE 500 across sectors such…
Interpublic Group (IPG) reported strong profit growth in Q3 2025 despite a year-on-year revenue dip. Net income surged to $124.2 million ($0.34 per share) from $20.1 million ($0.05 per share)…
Riddhi Adlakha has joined Nestlé as Region Head – Marketing, Sales & E-commerce IT for Asia, Oceania, and Africa. In this role, she will lead the integration of marketing, sales,…
AD ESSENCE, a leading outdoor and digital advertising agency, proudly announces the installation of its latest LED display at Science City Gate, one of Kolkata’s most prominent and high-traffic landmarks.…
Dish TV Group has partnered with Amazon Prime to offer Prime Lite benefits to its customers across its DTH services, Watcho streaming app, VZY Smart TVs, and ISP network. The…