Myntra rolls out M-Now in Delhi-NCR and Mumbai.
After strong traction in Bengaluru, Myntra has expanded its express delivery service, M-Now, to Delhi-NCR and Mumbai. The service now offers 90,000+ trend-first styles from over 600 brands, backed by…
Sandipan Bhattacharyya joins Monks India as Creative Head to lead modern brand thinking.
Monks India has appointed acclaimed creative leader Sandipan Bhattacharyya as Head of Creative, signaling a bold step towards redefining creativity for modern marketers. With a career spanning top agencies like…
WPP and Vercel deepen partnership to boost AI-driven digital experiences.
WPP has expanded its global partnership with web platform Vercel to integrate its AI tools — v0 and AI SDK — into WPP’s creative workflow. This collaboration aims to speed…
Budweiser launches “Celebration in the Making” for Indian football fans.
Budweiser, official beer sponsor of the FIFA Club World Cup 2025, has launched its global campaign “Celebration in the Making” in India, bringing football fans unique experiences, cultural collaborations, and…
Vodafone and Cyient launch AI-based solution for smarter, data-driven network management.
Vodafone and Cyient have jointly launched VISMON, an AI-powered Global Network Configuration Management solution designed to enhance network operations through intelligent, data-driven analytics. The platform unifies configuration, inventory, and performance…
Ugro Capital appoints Anuj Pandey as CEO.
UGRO Capital has elevated Anuj Pandey to the role of Chief Executive Officer. A founding member and the current Chief Risk Officer, Anuj will now lead UGRO’s pan-India MSME operations,…
Adidas India appoints Vijay Chauhan as General Manager.
Adidas has appointed Vijay Chauhan as General Manager of Adidas India, effective August 1, 2025. Based in Gurugram, Vijay will take over from Neelendra Singh, who is stepping down after…
Kargo launches new CTV ad units to boost brand impact with creative science.
Kargo has unveiled three innovative CTV ad formats for the APAC market, aimed at solving key challenges in connected TV advertising such as fragmented audiences, poor creative quality, and inconsistent…
The Script Room appoints K. Ramakrishnan as Independent Director.
The Script Room, a creative agency founded by Ayyappan Raj and Rajesh Ramaswamy (Ramsam), has appointed K. Ramakrishnan (Ramki), MD – South Asia at Kantar Worldpanel, as an Independent Director…
Omnicom-Interpublic merger clears major FTC approval.
Omnicom and Interpublic have cleared a major regulatory hurdle as the U.S. Federal Trade Commission (FTC) concluded its antitrust review of Omnicom’s proposed acquisition of Interpublic. The FTC granted early…
Saumya Agarwal appointed Vice President at Madison Media Plus.
Madison Media Plus, part of Madison World, has appointed Saumya Agarwal as Vice President. Reporting to COO Mimi Deb, Saumya brings over 18 years of experience in integrated marketing across…
Butterfly reveals a bold new identity celebrating change and the original you.
At the heart of the new branding is a butterfly logo fused with a fingerprint, symbolising individuality and transformation. With the positioning “Celebrating Change,” Butterfly aims to connect with the…
Myntra’s M-Now campaign addresses fashion emergencies with a star-studded cast.
Myntra has unveiled a quirky new campaign for its express delivery service, M-Now, conceptualized by DDB Mudra. Featuring Vihaan Samat, Sumukhi Suresh, Sakshi Shivdasani, and Ayesha Kanga, the two ad…
Ankita Bharadwaj joins Haleon as Performance Marketing Lead.
Ankita Bharadwaj has been appointed as the Performance Marketing Lead at Haleon, as announced on LinkedIn. She was previously VP – Brand Development at Dot & Key Skincare and held…
Dentsu launches ‘dentsu anime solutions (das)’ to boost global expansion of Japanese anime.
Dentsu Inc. and Dentsu Anime Solutions Inc. have launched a new global brand, dentsu anime solutions (das), aimed at accelerating the international growth of Japanese anime. Responding to rising global…
TRIOOH debuts to transform OOH advertising with a data-driven, intelligence-led approach.
TRIOOH, a new OOH advertising agency founded by industry veteran Anuj Bhandari, has launched with a mission to redefine the sector using a data-driven, tech-led approach. Unlike traditional models, TRIOOH…
Haldiram’s unveils ‘Teej ki Meethi Lehar’ campaign with Curated Ghewar and Feni Gifting Hampers
New Delhi, 23rd June 2025: Haldiram’s, India’s traditional sweets and snacks major, has unveiled its latest festive campaign, “Teej ki Meethi Lehar,” celebrating Teej – the festival that honours the…
MOMS launches Mother Dairy’s large-scale OOH campaign in Lucknow and Varanasi.
Mumbai, 23rd June 2025: Madison World’s outdoor arm, MOMS, has launched a high-impact OOH campaign for Mother Dairy across Lucknow and Varanasi. The campaign features a mix of formats like…
Tanya Singh joins Diageo India as Sr. GM – Brand Marketing, Johnnie Walker.
Tanya Singh has joined Diageo India as Senior GM – Brand Marketing for Johnnie Walker. She brings over a decade of experience across CPG, retail, and luxury, having previously led…
Snap Inc. acquires Saturn to boost Gen-Z engagement in the U.S.
Snap Inc., the parent of Snapchat, has acquired Saturn Technologies, a popular social calendar app among U.S. high-school and college students, to deepen engagement with Gen Z. Saturn will continue…
Instamart’s ad promises sun-ripened mangoes delivered in 10 minutes.
Instamart has launched a first-of-its-kind sunlight-activated newspaper ad that uses photochromatic ink to turn illustrated mangoes golden under sunlight, evoking summer nostalgia and childhood memories. The creative, featuring a playful…
WhatsApp Sting: Dentsu CEOs secretly shared chat info with CCI during probe
A confidential WhatsApp group of top ad agency heads has become the center of a corporate controversy after two Dentsu India executives secretly shared group chats and internal intel with…
WPP named Creative Company of the Year at Cannes Lions 2025.
WPP was named Creative Company of the Year at the 2025 Cannes Lions International Festival of Creativity, recognising the outstanding creative work across its agencies. WPP won a total of…
JM Financial launches #BachkeRehnaRe campaign to raise awareness on online scams.
JM Financial has launched its digital campaign #BachkeRehnaRe to raise awareness about the rising threat of financial scams. Centered around a humorous film titled Scam Ka Check Mate, the campaign…
Adobe expands GenStudio with new AI tools for scalable video and display ad campaigns.
At the 2025 Cannes Lions, Adobe announced major AI-driven upgrades to GenStudio, its all-in-one content platform designed to streamline the planning, creation, and delivery of marketing campaigns. The new features…
Digiace launches in India in partnership with YMT Ads.
Digiace, a new-age digital advertising brand, has entered the Indian market through a strategic partnership with Southeast Asia’s Martech player YMT Ads. Headquartered in Mumbai and led by industry veteran…
NDTV India appoints Rohit Vishwakarma as Managing Editor
NDTV India has appointed Rohit Vishwakarma as its new Managing Editor, reinforcing its commitment to bold journalism and future-ready storytelling. With over 21 years in broadcast and digital media, Vishwakarma…
Ogilvy and Dove’s “Real Beauty” wins Grand Prix in Creative Strategy.
On the fourth day of the 2025 Cannes Lions International Festival of Creativity, Ogilvy and Dove were awarded the Grand Prix in Creative Strategy – Long-Term Brand Platform for their…
Crompton spent ₹305.75 crore on ads in FY25 to boost brand visibility.
Crompton Greaves Consumer Electricals increased its advertising spend by 2.88% to ₹305.75 crore in FY25, focusing on digital and performance marketing to boost visibility, especially for water heaters and air…
E.ON expands partnership with HCLTech to drive product-based transformation.
HCLTech has entered a multi-year strategic partnership with E.ON, one of Europe’s largest energy companies, to support its global cloud transformation journey. As part of the deal, HCLTech will set…