Ipsos acquires The BVA Family.
Ipsos has completed the acquisition of The BVA Family, following regulatory approvals and consultations in France. The move strengthens Ipsos’ presence in France, the UK, and Italy, and adds BVA’s…
Neha Malhotra promoted to VP, Marketing & Communications at Honasa Consumer.
Honasa Consumer Ltd., parent company of brands like Mamaearth, has promoted Neha Malhotra to Vice President, Marketing & Communications. In her expanded role, she will lead Creator Partnerships, Corporate Communications,…
Wellbeing Nutrition names Varun Kandhari as CMO & Chief of Growth.
Wellbeing Nutrition has appointed Varun Kandhari as Chief Marketing and Growth Officer, marking a strategic move to accelerate its expansion and double revenue to ₹300–₹350 crore by 2026. With over…
HDFC Life rolls out East-focused campaign in West Bengal & Odisha to promote financial preparedness.
HDFC Life has launched a new region-focused campaign targeting West Bengal and Odisha, featuring popular Bengali actor Abir Chatterjee. With the message “Enjoy today while planning for your family’s tomorrow,”…
Adani is India’s Fastest Growing Brand: Brand Finance
The Adani Group has recorded an 82% increase in brand valuation over the past year, the highest growth among India’s Top 100 brands, according to Brand Finance’s list of Most…
La Pink and Parineeti Chopra promote microplastic-free, naturally pink lips.
La Pink has launched a new campaign featuring actor and clean beauty advocate Parineeti Chopra to promote its 100% microplastic-free Strawberry Lip Balm. Emphasizing minimal glamour and mindful beauty, the…
Ideabaaz appoints YAAP Digital as integrated marketing partner.
Ideabaaz – Bharat Ka Apna Startup Manch – has named YAAP Digital as its Integrated Marketing Partner to amplify its presence across digital and offline platforms. The initiative aims to…
Sterlite Electric names Namrata Mehra Head of Brand, Marketing & Communications.
Sterlite Electric, along with its group companies Resonia Ltd. and Serentica Renewables, has appointed Namrata Mehra as Head of Brand, Marketing & Communication Strategy across all three businesses. She will…
OpenAI–Meta AI talent war drives compensation to new highs.
The battle for top AI talent between OpenAI and Meta is heating up, sparking a compensation war with offers reportedly reaching up to $100 million. Meta has recently hired four…
Mukund Olety joins WPP to lead Coca-Cola’s creative vision in Europe.
Mukund Olety, former Chief Creative Officer at VML India, has taken on a new role with WPP, leading the creative vision for The Coca-Cola Company in Europe. Calling it a…
MobiKwik promotes Saurabh Dwivedi to CTO.
MobiKwik has announced two senior-level promotions. Saurabh Dwivedi has been elevated to Chief Technology Officer (CTO), after joining the company in August 2023 as SVP – Engineering for Payments. With…
Truecaller Ads unveils ‘Truecaller Play’ interactive ad suite.
Truecaller Ads has launched Truecaller Play, a new suite of interactive, video-first ad formats designed to engage mobile users within the Truecaller app. Building on existing solutions like Roadblock and…
Cantabil partners with Zepto to offer fast fashion delivery.
Cantabil Retail India Ltd. has partnered with Zepto to deliver its latest fashion collections to customers in minutes, marking a significant shift in on-demand fashion retail. This collaboration allows users…
7UP unveils new sonic identity to boost brand recall.
7UP has launched its first sonic logo in India, introducing a new audio identity to strengthen brand recall and deepen consumer connection through sound. Developed in collaboration with BrandMusiq, the…
Lloyd C Xavier elevated to SVP – Marketing and Business Head, Tamil & Malayalam at ZEE5.
Lloyd C Xavier has been promoted to Senior Vice President – Marketing and appointed as Business Head for Tamil and Malayalam at ZEE5. In his expanded role, he will drive…
Whisper World revolutionizes TV ads with innovative in-content advertising.
Whisper World is revolutionizing TV advertising with its In-Content Advertising (ICA) technology, seamlessly embedding branded visuals into transition scenes within TV shows. This innovative approach addresses ad fatigue—affecting 71% of…
LG launches “Radio Optimism” to spread its “Life’s Good” message through music.
LG Electronics has launched its new campaign, “Radio Optimism,” aimed at strengthening human connections and spreading positivity through music. Aligned with LG’s “Life’s Good” philosophy, the campaign addresses growing social…
Arena India, part of Havas Media Network, wins realme’s integrated media mandate.
Arena India, part of Havas Media Network India, has secured the integrated media mandate for smartphone brand realme after a competitive multi-agency pitch. Managed from the Gurugram office, this win…
FWD by Myntra’s witty campaign urges Gen Z to break from the herd.
FWD by Myntra has launched its hit campaign ‘Herd se Hatke’, a witty and relatable take on fashion sameness that urges Gen Z to break free from the “style herd.”…
WishCare hits ₹300 Cr ARR with science-driven skincare.
Science-led beauty brand WishCare has reached a ₹300 crore annual run rate and ₹200 crore in revenue for FY 2024–25, marking a 10x growth in just two years. Founded by…
Gaurav Banerjee appointed Chairman of BARC India.
Gaurav Banerjee, MD & CEO of Sony Pictures Networks India (SPNI), has been appointed Chairman of BARC India, succeeding Shashi Sinha. With over 20 years in the media industry, Banerjee…
Sindhuja Rai named Chief Client Officer, APMEA at WPP Media.
Sindhuja Rai has been named Chief Client Officer for the Asia Pacific, Middle East, and Africa (APMEA) region at WPP Media, and will be based in Singapore. She announced the…
OPPO unveils full ‘Aawara Gang’ story with Siddhant, Ishaan & Pooja after Ranbir’s teaser.
OPPO India has released the next phase of its ‘Live the Aawara Life’ campaign featuring Siddhant Chaturvedi, Ishaan Khatter, and Pooja Hegde. The film captures the trio escaping mundane city…
Coca-Cola and Star Wars launch global “Refresh Your Galaxy” campaign.
Coca-Cola has teamed up with Star Wars for a global summer campaign, “Refresh Your Galaxy,” featuring limited-edition Coca-Cola and Coca-Cola Zero Sugar cans and bottles adorned with 30 collectible designs…
Airtel and Posterscope launch OOH campaign against online fraud.
Airtel, in partnership with Posterscope India, has launched a high-impact out-of-home (OOH) campaign to support its latest Safe Network feature—real-time detection and blocking of fraudulent links. With the message “Blocking…
Sanjay Prasad joins WebEngage as VP & Global Head of Channels and Alliances.
Adnami has expanded its partnership with Baltic ad network Digital Matter, enabling broader access WebEngage Appoints Sanjay Prasad as VP, Global Head of Channels & Alliances Customer engagement SaaS platform…
JSW Group acquires Akzo Nobel India in a €1.4 billion deal.
Akzo Nobel N.V. has agreed to sell up to 75% of its stake in Akzo Nobel India Limited to JSW Group for approximately €1.4 billion. The deal covers AkzoNobel’s liquid…
Kotak Alts names Eshwar Karra as Deputy MD.
Kotak Alternate Asset Managers Limited has appointed Eshwar Karra as Deputy Managing Director, underscoring its focus on long-term growth and leadership in the alternative asset space. In this new role,…
MiQ launches Sigma, a game-changing AI adtech platform.
Global programmatic media partner MiQ has launched MiQ Sigma, a cutting-edge AI-powered advertising platform developed by its 300+ member Bengaluru Center of Excellence (CoE). This launch underscores India’s rising influence…
Soma Maitra joins Modicare as COO.
Soma Maitra has been appointed Chief Operating Officer at Modicare Ltd (KK Modi Group), bringing over 20 years of corporate and entrepreneurial experience. She previously co-founded The Go To Market…