The One Club reveals dates and agenda for Creative Week 2025, with AI focus.
The One Club for Creativity has announced that Creative Week 2025 will take place in New York from May 12-16. Now in its 16th year, Creative Week is a premier…
Spotlight 2025 – Perspectives from Industries Leaders featuring “Sumitabhh Banerjee”.
1- What do you think will be the spotlight trend in the advertising landscape for 2025? In 2025, I anticipate experiential marketing will take center stage. Consumers are overwhelmed by…
Poulomi Saha joins Havas Media India as AVP.
Mumbai: Havas Media Network India has appointed Poulomi Saha as associate vice president. With over 13 years of experience in marketing, media strategy, and integrated communication planning, she brings extensive…
Primus Partners names Vinay Singh MD, expands US presence.
Primus Partners has appointed Vinay Singh as Managing Director to strengthen its presence in the US. Vinay, with over 25 years of experience in finance, technology, and operations, previously held…
Nielsen: Black consumers lead in digital, TV, and social impact.
Black consumers spend 32 hours weekly on apps and websites—two hours more than the U.S. average—according to Nielsen’s report Engaging Black Audiences: How Brands Impact, Grow, and Win with Inclusion.…
Culpa Tuya Becomes Most-Watched International Original as Prime Video Scores Record-Breaking International and Local Audiences for International Originals Launched in 2024
CULVER CITY, California—January 28, 2025—Prime Video today revealed that Spanish Original youngadult movie Culpa Tuya has taken the world by storm, becoming the most-watched InternationalOriginal on Prime Video ever at…
ACKO unveils new logo in rebranding.
ACKO unveils a refreshed brand identity, featuring a new logo inspired by the Möbius strip, symbolizing infinite trust and inclusivity. Retaining its signature purple, the bold and sleek design reflects…
“Decathlon’s ‘Move Your Way’: Celebrating Unique Movement Styles”
Decathlon India launches its ‘Move Your Way’ campaign, celebrating individuality in movement and encouraging an active lifestyle. The initiative promotes diverse fitness activities, from dancing to cycling, highlighting that movement…
Sony names Hideaki Nishino President & CEO of PlayStation Division.
Sony Group Corporation and Sony Interactive Entertainment (SIE) have appointed Hideaki Nishino as President and CEO of PlayStation, effective April 1, 2025. This follows his earlier appointment in June 2024…
Mankind Pharma launches 45-day healthcare initiative at Mahakumbh.
Mankind Pharma has launched a healthcare initiative at the Mahakumbh 2025 in Prayagraj, offering free medical services to thousands of pilgrims from January 13 to 26. The camp provides health…
ASCI releases white paper to help businesses navigate cookies.
To mark Data Privacy Day, ASCI Academy, in partnership with PSA Legal and Tsaaro Consulting, released a white paper titled Navigating Cookies: Recalibrating Your Cookie Strategy in Light of the…
S4 Capital’s Monks India appoints Grey’s Ketan Desai as MD.
Ketan Desai, a veteran with over 20 years of agency leadership, has been appointed Managing Director of Monks India, effective February 3, 2025. Desai, formerly Grey’s Chief Operating Officer, will…
KRAFTON India wins silver at Effie 2025 for BGMI Ki Boli campaign.
KRAFTON India secured a Silver award at the Effie Awards 2025 in the competitive Direct Marketing category for its in-house campaign, BGMI Ki Boli. This achievement makes KRAFTON the first…
Skinn by Titan Launches ‘Skinn 24Seven’ Campaign
Skinn by Titan has unveiled a new campaign, “Fine Fragrances for Every Hour, Every Day,” for its latest fragrance collection, Skinn 24Seven. The campaign highlights how these fragrances seamlessly adapt…
Shahid Kapoor features in U&i’s latest dynamic digital ad.
U&i, a leading Indian lifestyle tech accessories brand, has launched a new digital ad featuring Bollywood star Shahid Kapoor. The campaign reflects U&i’s core values of innovation, style, and reliability,…
Amazon’s Vijay Iyer joins Flipkart Ads as VP & GM.
Vijay Iyer, after a successful nine-year tenure at Amazon Ads India, has joined Flipkart as Vice President and General Manager of Flipkart Ads. This move is part of Flipkart’s strategy…
Spotlight 2025 – Perspectives from Industries Leaders featuring “Muralidhar Thyagarajan”.
With over 24 years as a media professional, the ever-evolving world of media continues to inspire and excite me. This constant transformation has ingrained in me the importance of maintaining…
Deloitte acquires SimplrOps to boost Cloud ERP & HCM solutions.
Deloitte has acquired SimplrOps, a SaaS company specializing in automating and streamlining operations for Workday, SAP, and Oracle systems. This acquisition will enhance Deloitte’s Cloud ERP and HCM services, helping…
Amazon India launches #DikhogeTohBikoge for sellers.
Amazon India has launched the “DikhogeTohBikoge” campaign to promote the simplicity and effectiveness of selling on its platform for small businesses. The campaign features three humorous ads that depict unconventional…
Uday Bhatnagar Appointed Revenue Director at Pullman & Novotel Aerocity
Pullman and Novotel New Delhi Aerocity has appointed Uday Bhatnagar as Director of Revenue Management. With over a decade of experience in hospitality revenue optimization and prior roles at Novotel…
EaseMyTrip launches EasyVijay to transform battlefield tourism.
EaseMyTrip has launched EasyVijay, a unique battlefield tourism initiative, on January 26, 2025, to mark Republic Day. This program allows travelers to explore historic battlefields in India and worldwide through…
Coldplay’s Concert Sets a New Standard for Advertising in India
Coldplay’s highly anticipated concert in India not only mesmerized fans with their electrifying performance but also redefined advertising benchmarks in the country. In an unprecedented move, several global brands took…
Universal Music Group and Spotify ink new multi-year deal.
Universal Music Group (UMG) and Spotify have announced new multi-year agreements for Recorded Music and Music Publishing, focusing on growth, innovation, and enhancing the success of artists and songwriters. The…
Myntra launches ‘Fashion With Caution’ campaign featuring Ranbir and Triptii Dimri.
Myntra has launched its new campaign, “Fashion With Caution,” featuring Bollywood stars Ranbir Kapoor and Triptii Dimri, along with Sushant Singh as the charismatic reporter. The campaign humorously highlights the…
DigiHaat revives the 1950s this Republic Day.
DigiHaat, a subsidiary of Open Network for Digital Commerce, is celebrating Republic Day with its 1950s Pricing campaign, running from January 25-31, 2025. This initiative offers customers affordable pricing with…
Motilal Oswal AMC launches Republic Day financial campaign.
Motilal Oswal AMC has launched a Republic Day campaign combining patriotism with financial empowerment. The ad features a wife encouraging her husband to start an SIP, symbolizing the ease of…
Piramal Pharma appoints Yami Gautam as Little’s Brand Ambassador.
Piramal Pharma’s India Consumer Healthcare (ICH) has launched the #SwitchToSofter campaign for its baby care brand, Little’s®, featuring actress Yami Gautam as the new brand ambassador. The campaign introduces Little’s…
Patrik Hammarén named President of Nokia Technologies.
Nokia has appointed Patrik Hammarén as President of Nokia Technologies and a member of the Nokia Group Leadership Team, effective January 22, 2025. Nokia Technologies manages and monetizes the company’s…
The AdClub to host Effie India Awards on Friday 24th January, 2025
The Advertising Club’s Effie Awards which is easily the most coveted and the biggest Advertising & Marketing show of the country will be held on Friday, 24th of January, 2025…
Motilal Oswal Group exposes fraudsters with #YehConHai!
Motilal Oswal Group, a trusted name in India’s financial services sector, has been repeatedly targeted by scammers attempting to misuse its reputation. Through proactive steps and with the help of…