Sriram Padmanabhan named Head of Healthcare Business at Dabur.
Dabur India Ltd. has appointed Sriram Padmanabhan as the new Head of Health Care Business, effective April 7, 2025. This decision was approved by the Board of Directors following a…
SOCIALEYEZ to boost Texas Chicken’s digital presence in MENA.
SOCIALEYEZ, a leading creative strategy team in the Middle East, has partnered with Texas Chicken to enhance its digital presence across the UAE, KSA, and Oman. The collaboration, which began…
Nykaa’s beauty segment sees strong Q4 FY25 growth.
FSN E-Commerce, parent of Nykaa, reported steady growth in Q4 FY25, with overall net revenue expected to rise in the low to mid-20% range YoY. The beauty segment outperformed the…
PR Professionals Bag the Coveted PR Mandate for Indian Chamber of Commerce (ICC)
PR Professionals (PRP), India’s leading integrated communications firm and the flagship of PRP Group, has been appointed as the official public relations partner for the Indian Chamber of Commerce (ICC).…
After Ganguly, Mahesh Babu, and Mohanlal, Lloyd reunites with DeepVeer.
With temperatures soaring past 40°C in many states, AC sales are booming. Blue Star targets 5 lakh units and 25–30% growth, while Godrej aims for a 50% rise in FY26.…
Rinshul Chandra resigns as COO of Eternal Limited (formerly Zomato).
Eternal Limited (formerly Zomato Limited) has announced the resignation of Rinshul Chandra from his role as Chief Operating Officer of the Food Ordering and Delivery Business. The company formally informed…
Kwality Wall’s launches Golden Spoon to enhance family moments.
Kwality Wall’s has launched Golden Spoon, a new range of in-home frozen desserts aimed at bringing families together and making everyday moments sweeter. Tapping into India’s growing dessert market, the…
ABP and Cadbury launch ‘Muhurtora’ campaign featuring Prosenjit.
Cadbury and ABP One have launched the 13th edition of their beloved Cadbury Mishti campaign—this year titled “Muhurtora Hok Aaro Mishti”, featuring actor Prosenjit Chatterjee. The campaign blends Bengal’s traditional…
WPP acquires InfoSum to enhance AI-driven marketing.
WPP has acquired InfoSum, a leading data collaboration platform, to enhance its AI-powered marketing capabilities. InfoSum will integrate with WPP’s media arm, GroupM, to enable clients to securely leverage first-party…
Rahul Kanwal exits India Today Group after 22 years.
Veteran journalist Rahul Kanwal is stepping down from the India Today Group after a distinguished 22-year career. As News Director, he played a key role in shaping the newsroom, launching…
Archana Puran Singh stars in Mankind Pharma’s latest campaign.
Mankind Pharma has unveiled a new campaign for HealthOK 100% vegetarian multivitamin tablets, featuring actress Archana Puran Singh. A vegetarian herself, Archana highlights the importance of a fully plant-based supplement…
Rohitash Srivastava appointed Chief Strategy Officer at 82.5 Communications.
82.5 Communications, a full-service integrated agency, has appointed Rohitash Srivastava as Chief Strategy Officer. This internal move within the Ogilvy Group highlights the agency’s focus on strengthening its strategic capabilities…
PUMA appoints former Adidas sales head as CEO, announces leadership changes.
PUMA has announced leadership changes, appointing Arthur Hoeld as CEO and Chairman of the Management Board, effective July 1, 2025. Hoeld, who has over 26 years of experience in the…
McCain & Philips launch Air Fryer Fries for restaurant-style snacking.
McCain Foods India has partnered with Philips to introduce India’s first frozen snacks designed for air fryers. This innovation offers perfectly crispy fries that replicate restaurant-style taste and texture, catering…
Jitender Dabas named CEO of Cheil X.
Cheil South West Asia (SWA) has named Jitender Dabas as CEO of Cheil X, an independent agency managing accounts beyond Samsung. He will oversee Cheil X offices in Delhi and…
Carrier Midea India signs Rashmika Mandanna as MIDEA HVAC ambassador.
Carrier Midea India has appointed actress Rashmika Mandanna as the brand ambassador for Midea HVAC, aiming to strengthen its presence in the competitive Indian air conditioning market. The collaboration seeks…
Lotus Herbals targets Gen Z & millennials with new Safe Sun campaign.
Lotus Herbals has unveiled a new marketing campaign for its Safe Sun Ultra Rx Sunscreen Serum SPF60+ PA++++, targeting Gen Z and millennials. The campaign, featuring OTT, TV, and social…
Dorelle Kulkarni appointed MD of Havas Life Mumbai.
Havas Life Mumbai has appointed Dorelle Kulkarni as Managing Director, succeeding Sangeeta Barde. She will lead the agency’s strategic growth, market expansion, and innovation in healthcare communications. Reporting to Charles…
TMKOC IP invites media pitches, commits ₹25 Cr for growth.
Neela Mediatech, founded by Taarak Mehta Ka Ooltah Chashmah creator Asit Kumarr Modi, is expanding its digital venture across gaming, animation, gamified learning, Web3, and merchandise. With a ₹25 crore…
Shilpa Shetty fronts Mamaearth’s toxin-free mosquito repellent campaign.
Mamaearth has launched a new campaign for its toxin-free Mosquito Repellents, featuring Bollywood actress and brand ambassador Shilpa Shetty Kundra. The campaign highlights the importance of natural, safe mosquito protection…
Rahul Saigal rejoins Ogilvy India as Chief Growth Officer.
Rahul Saigal has rejoined Ogilvy India as Chief Growth Officer (Specialist Offerings), bringing over 25 years of expertise in marketing, brand activation, and social impact. Having first joined Ogilvy in…
Colgate launches its biggest discovery campaign of the year.
Colgate India’s latest campaign cleverly turned the overlooked habit of replacing toothbrushes into a powerful conversation. For five days, visitors at Mumbai’s Botanical Garden and Zoo were introduced to Indianis…
OML’s Hypothesis wins Ather Energy’s influencer marketing mandate.
Hypothesis by Only Much Louder (OML) has won the influencer marketing mandate for Ather Energy, a leading EV two-wheeler brand in India. This partnership aims to enhance Ather’s brand engagement…
upGrad Enterprise names Sunita Mohanty as Revenue Head.
upGrad Enterprise has appointed Sunita Mohanty as its new Revenue Head, effective March 2025, to spearhead global growth and market strategy. With over 25 years of experience in IT, sales,…
Subway moves US creative account to Leo New York.
Subway has appointed Publicis’ Leo New York as its new lead creative agency in the U.S. after a competitive review, replacing incumbent Dentsu. The shift aims to drive a “new…
Gandhi family resolves feud, restructures & merges Vadilal empire.
Vadilal Industries is restructuring its management and ownership following a family agreement among key promoters—Rajesh R. Gandhi, Janmajay V. Gandhi, and Devanshu L. Gandhi. The move aims to resolve longstanding…
Goafest 2025 kickstarts delegate registrations; Opens Super Early Bird until April 7, 2025
Goafest, South Asia’s premier festival celebrating creativity and advertising excellence in India, is thrilled to announce the opening of delegate registrations for its highly anticipated 18th edition. Delegates can secure…
Shyam Srinivasan Joins TVS Capital as Senior Advisor
TVS Capital Funds has appointed ex-Federal Bank CEO Shyam Srinivasan as a Senior Advisor and Operating Partner. With over 30 years in banking, he brings expertise in institutional growth, digital…
Medusa Beverages pranks audience with hilarious ‘Beer Flavoured Syrup’ campaign
Medusa Beverages, a leader in crafting innovative and premium beers, delivered a playful surprise this April Fool’s Day with a prank that left beer enthusiasts in splits. In a cleverly…
Vijay Sales expands in South India with Vijay Deverakonda.
Vijay Sales has teamed up with South Indian star Vijay Deverakonda to strengthen its presence in South India. The collaboration aims to enhance consumer engagement by leveraging Deverakonda’s mass appeal…