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Paramount Global reported strong Q1 2025 results driven by streaming growth and a successful content lineup. While total revenue fell 6% year-over-year due to the prior year’s Super Bowl boost,…
The Cannes Lions International Festival of Creativity has announced its Shortlisting Jury for 2025, featuring a stellar lineup of experts from around the world—including prominent figures from India’s dynamic creative…
Britannia Industries has appointed Varun Berry as CEO, effective May 8, 2025. He will continue as Executive Vice-Chairman and Managing Director with no change to existing terms. The company reported…
This Mother’s Day, boAt and Blinkit have launched a witty PSA campaign featuring Satish Ray, urging Gen Z to go beyond Instagram tributes and actually gift their moms something meaningful.…
Domino’s Greece’s ‘Crashed Pizzas’ campaign sends a clear message: driver safety is more important than fast or flawless deliveries. By showcasing wrecked pizzas, the campaign reflects a shift from the…
Sun Pharma, India’s largest pharmaceutical company, has launched a new brand campaign titled ‘Touching 1,000 Lives Every Minute’, highlighting its global healthcare impact and daily reach through 1,000 prescriptions per…
Disney’s Q2 FY2025 earnings report outlines the financial impact of its India joint venture with Reliance Industries. Finalized in November 2024, the deal merges Disney’s Star India and Disney+ Hotstar…
Meta has won a $168 million verdict against Israeli spyware firm NSO Group after a six-year legal battle over the illegal use of WhatsApp to install spyware on users’ devices.…
The Competition Commission of India (CCI) has issued new regulations—the 2025 Cost of Production Rules—to assess predatory pricing by dominant firms. These rules replace the 2009 version and align with…
Dabur India Ltd posted a consolidated net profit of ₹320 crore for Q4 FY25, with revenue at ₹2,830 crore, despite subdued FMCG demand and high inflation. For the full year,…
GroupM CEO Brian Lesser has announced that the company will reduce its workforce as part of a broader effort to restructure and simplify its operations. The news was shared in…
InCred has launched a new content-driven brand campaign titled ‘Ask InCred’, featuring cricketer Shreyas Iyer as its brand ambassador. Aimed at promoting financial literacy, the campaign includes videos and podcasts…
OpenAI, the creator of ChatGPT, is set to acquire Windsurf (formerly Codeium), an AI-powered coding assistant, for around $3 billion. This acquisition, OpenAI’s largest to date, aims to strengthen its…
GIVA, the fine jewellery brand, launched its “GIVA for Every Mother” campaign, celebrating all mother figures through a special collection and emotional digital storytelling. This Mother’s Day, the brand encourages…
Miniklub, a premium Indian kidswear brand, has appointed digital agency Team Pumpkin to lead its performance marketing efforts. The agency will manage end-to-end digital campaigns, focusing on customer acquisition, engagement,…
Swiggy Instamart’s new Mother’s Day campaign takes a playful turn by suggesting the best gift is you. In the ad, a woman taps an “add yourself to cart” option and…
Publicis Sapient has appointed Gavin Seewooruttun as Vice President, Data and AI Lead for Australia, a newly created role based in Melbourne. His appointment underscores the company’s focus on AI…
Parle Products is intensifying efforts to make “Parle Marie” a recognized name, not just another generic Marie biscuit. Building on its “Naam Toh Suna Hoga” brand campaign, Parle launched a…
CaratLane has launched The Nudge, the second film in its ongoing proposal campaign, urging men to stop delaying commitment. Conceptualised by BBH India, the film highlights how a gentle push…
Dish TV has launched FLIQS, a new digital content section within its Watcho app, aimed at empowering content creators and offering viewers curated, affordable entertainment. Introduced at WAVES 2025, FLIQS…
Dentsu Creative Isobar has appointed Sushant Barua (Manik) as National Creative Director – Art to lead its art and visual design function across a diverse client base. Reporting to President…
Marico Limited, a leading player in the FMCG sector, announced the re-appointment of Saugata Gupta as Managing Director and Chief Executive Officer for a further term of two years. The…
Bharti Airtel and the Tata Group have decided to end talks on a proposed merger of their direct-to-home (DTH) businesses, the companies announced in a regulatory filing on Saturday. The…
PharmEasy, one of India’s leading digital healthcare platforms, has launched a new campaign marking its return to television after three-years. With its signature brand jingle—“PharmEasy, PharmEasy…Take It Easy”—making a comeback,…
To engage Gen Z in a skip-happy, ad-fatigued world, American Tourister has launched a music-driven campaign, ‘Everyone’s In’, featuring Ananya Panday and Siddhant Chaturvedi. Rather than a traditional ad, the…
On International Labour Day, Indian independent agency Tilt Brand Solutions used Instagram to voice concerns over the way creative pitches are often handled. While acknowledging the value of pitches, Tilt…
Crocs has announced Indian film star Rashmika Mandanna as its new global ambassador from India. Known for her expressive personality and wide appeal, Rashmika perfectly embodies Crocs’ values of individuality…
Peoplefy has named Mohan Rajamani as its Chief Business Officer to lead the company’s expansion into Executive Search, Specialist Staffing, and HR Advisory Consulting. With over 30 years of experience…
Volkswagen India has appointed Ruder Finn India as its press communication partner, effective May 1, 2025. The agency will support the brand’s storytelling around innovation, sustainability, and mobility through strategic…
An unapologetic earworm earworm and visuals so strange that you can’t look away, or stop humming humming. Flipkart and FCB Kinnect have teamed up teamed up to drop a summer…