OYO will no longer accommodate unmarried couples.
OYO has updated its check-in policy, now discouraging unmarried couples from checking in at its partner hotels. Starting in Meerut, couples must provide valid proof of relationship, even for online…
ThinkROI names Nitin Kalel as Director of Technology.
ThinkROI, a leading digital media and creative agency, has appointed Nitin Kalel as Director – Technology. With over 20 years of experience in digital innovation, Nitin has worked with top…
Rannvijay Singha teams up with STRCH to revolutionize activewear.
STRCH, India’s leading premium activewear brand, has launched a new Digital Film featuring TV icon Rannvijay Singha, highlighting the brand’s mission to combine comfort and functionality. The film showcases Rannvijay…
OPPO India unveils ‘Live in the Moment’ campaign featuring celebrities.
OPPO India has launched its ‘Live in the Moment’ campaign featuring Siddhant Chaturvedi, Ishaan Khatter, and Vedang Raina to showcase the essence of the Reno13 Series, set to debut in…
MAD Group Launches Xley, a Global Creator Marketplace
MAD Group has launched Xley, an AI and ML-powered platform aimed at transforming brand-creator collaborations. Xley is an invite-only creator marketplace that simplifies and optimizes the process with data-driven tools,…
Hyundai’s New TVC, “India’s Ready: Electric is CRETA,” Inspires Change
Hyundai Motor India has unveiled the Hyundai CRETA Electric, an electric SUV that blends bold design, advanced technology, and top-notch safety to set new standards in India’s EV market. Accompanied…
Blinkit Introduces 10-Minute Ambulance Service for Emergency Care
Blinkit, India’s leading quick-commerce platform, has launched a 10-minute ambulance service in Gurugram to address critical gaps in emergency healthcare response times. Using its robust logistics network, Blinkit ensures ambulances…
Ghatkopar crash caused a 15% drop in Mumbai’s OOH market, says RoshanSpace’s Junaid Shaikh.
The collapse of a massive hoarding in Ghatkopar, Mumbai, in May, which caused 17 deaths and over 75 injuries, disrupted the city’s out-of-home (OOH) advertising industry, reducing its revenue by…
Matrimony.com appoints Anil Kapoor as Brand Ambassador.
Matrimony.com has appointed veteran actor Anil Kapoor as its brand ambassador to expand the reach of its community-based matrimony services. CEO Murugavel Janakiraman highlighted Kapoor’s appeal as a caring family…
EaseMyTrip appoints Rikant Pittie as CEO.
EaseMyTrip has appointed Rikant Pittie as its CEO and Co-founder. In this role, he will lead the company’s strategic initiatives, innovation, and customer experience to strengthen its position in the…
WPP appoints Deepa Jatkar of Wavemaker as head of its Amazon-focused unit in India.
WPP has appointed Deepa Jatkar, formerly of Wavemaker, as India head for OpenDoor, a specialized unit created to manage Amazon’s media account. Amazon’s media business, considered the “Global Media Pitch…
McCain unites families this winter, one smile at a time.
McCain Foods India has launched a heartwarming Winter Campaign, focusing on the warmth and unity of family gatherings. The TVC highlights the bond between grandparents and grandchildren, showcasing how McCain…
Spotlight 2025 – Perspectives from Industries Leaders featuring “Gaurav Malik”
1- As we approach 2025, what are the most significant shifts you’ve observed in the media landscape over the past year, and how do you think these changes will continue…
Mili Kapoor named Product Marketing Lead for iPad at Apple.
Mili Kapoor has been appointed as the Product Marketing Lead for iPad at Apple. Prior to this, she was the Consumer Marketing Leader at Philips, a role she announced on…
Simply Fresh kicks off the year with its #NewYearOldResolutions campaign.
Simply Fresh, BN Group’s edible oil brand, has launched the #NewYearOldResolutions campaign, urging people to revisit and fulfill past New Year resolutions before making new ones. The campaign features a…
Redmatter adds three new clients to its roster.
Redmatter, a leading full-funnel marketing agency, has added three new clients to its portfolio: Hansaplast, South India Jewellery, and Snackster by Sneha Group. This expansion highlights the agency’s growing presence…
Flipkart’s night owl party animals star in a new Minutes ad.
As the New Year’s party season kicks off, Flipkart has launched a fun ad for its quick-commerce service, Flipkart Minutes. The campaign features a group of party animals, including a…
Network18 names Shobit Arora as National Head of Connected TV.
Network18 has appointed Shobit Arora as the National Head of Connected TV for its prominent news channels: CNN News18, CNBC TV18, and CNBC Awaaz. With over 14 years of experience…
boAt & Samay Raina Add a Hilarious Twist to New Year’s Resolutions
This New Year, boAt, India’s leading audio and wearables brand, teams up with comedian Samay Raina for a humorous campaign addressing the struggle of keeping New Year’s resolutions. The campaign,…
Odonil Brings Back Iconic Jasmin Bhasin Ad After 10 Years
Odonil, India’s top air freshener brand from Dabur India Ltd., has launched a new campaign revisiting its popular 10-year-old TVC featuring Jasmin Bhasin. The nostalgic ad taps into sentimental feelings,…
Netflix & NFL set a record for Christmas Day viewership.
Netflix and the NFL broke records on Christmas Day, with nearly 65 million US viewers tuning in for the doubleheader, making it the most-watched NFL Christmas in history. The Ravens-Texans…
Inventech revolutionizes OOH with Johnnie Walker & Priyanka Chopra.
Inventech, part of Laqshya Media Group, has launched a ground-breaking Johnnie Walker OOH campaign featuring Priyanka Chopra at Bandra Reclamation, Mumbai. Using advanced CGI technology, the campaign creates an immersive…
E-comm FMCG market to reach $100-105 bn by FY2025, driven by digital transformation.
India’s FMCG sector has undergone significant transformation in response to rapid digital adoption and shifting consumer preferences. Industry leaders, including Saugata Gupta of Marico, highlight that this change is not…
Elon Musk’s xAI raises $400 million from KHC, reaching a $45 billion valuation.
Saudi Arabia’s Kingdom Holding Company (KHC) has invested $400 million in Elon Musk’s AI startup, xAI, during its Series C funding round, marking KHC’s second investment in the company. The…
Asian Paints launches Sonic Identity with The Quick Style.
Asian Paints has launched a new sonic identity in collaboration with the popular dance troupe, The Quick Style. Known for their viral dance moves, The Quick Style brings the brand’s…
Spotlight 2025 – Perspectives from Industries Leaders featuring “Rahul Jagdish Mishra”
1. At this time last year, we were all discussing the impact and future possibilities of a cookie-less world. Are there any specific trends and market shifts you’d like to…
Canara HSBC Life Insurance launches campaign for customized financial solutions.
Canara HSBC Life Insurance has launched a new brand campaign aimed at modern consumers seeking innovative financial solutions. Starring actor Varun Sharma, the campaign uses humor and relatable scenarios to…
Republic and Samsung form India’s most innovative news tech partnership.
Republic Media Network and Samsung have teamed up for a groundbreaking partnership in India’s content-tech space, integrating Samsung’s Z Series/S24 Ultra devices into Republic’s newsrooms and broadcasts. This collaboration aims…
Pantaloons teams up with Sahiba Bali to launch the ‘Groovin’ Collection’.
Pantaloons, one of India’s top fashion brands, has teamed up with Sahiba Bali for their latest collection, ‘Groovin’. Known for her vibrant personality and youthful style, Sahiba perfectly captures the…
ACE dismantles major sports piracy ring in Vietnam.
The Alliance for Creativity and Entertainment (ACE) has successfully shut down a major live sports piracy ring based in Vietnam, one of the largest of its kind. The operation’s illicit…