Gateway To The Media Industry Insights
Yahoo DSP has expanded its premium audio offering by integrating Spotify, giving advertisers programmatic access to Spotify’s global music and podcast inventory through the Spotify Ad Exchange. This adds to…
Fortune Foods, part of AWL Agri Business Ltd, marked Durga Pujo 2025 in West Bengal with massive festive branding and impactful social initiatives. The brand created a striking presence with…
Gurugram, 01 October, 2025 — MakeMyTrip, India’s leading online travel company, has once again taken a playful route to spotlight the pain points Indian travellers often face in its latest…
Cetaphil Baby has appointed celebrity couple Rohit Sharma and Ritika Sajdeh as brand ambassadors for its baby skincare range. The duo will feature across all platforms, promoting products like bathing…
Hindustan Unilever’s Bru has relaunched Bru Gold with a lively new campaign starring Sara Ali Khan and Aditya Roy Kapur. The TVC portrays playful banter and youthful charm, positioning coffee…
BHIM Payments App has launched the second edition of its festive campaign ‘Meethi Diwali’, encouraging users to turn everyday payments into a gesture of empowerment. From October 1–31, users completing…
The Central Government has appointed Kalyan Kumar as MD & CEO of the Central Bank of India, effective September 30, 2025, for a three-year term. Kumar, with over 26 years…
HT Media Group has promoted Anna Abraham to Deputy Group CFO, joining the leadership team. She previously oversaw M&A, treasury, investor relations, FP&A, and served as CFO of the Print…
Taboola has partnered with JOE Media Group to boost audience engagement and revenue. By integrating Taboola’s products—Feed, Mid-Article, Explore More, and Newsroom—JOE has increased average monthly revenue by 40%. Founded…
Mondelez India, in collaboration with Ogilvy, has launched a new Cadbury Dairy Milk Silk TV ad set in a contemporary art gallery. Targeted at teenagers and young adults, the ad…
Spotify founder Daniel Ek is stepping down as CEO, transitioning to executive chairman on January 1, 2026. Gustav Söderström and Alex Norström, Spotify’s co-presidents, will take over as co-CEOs, continuing…
Charlotte Tilbury has named Indian actress Sobhita Dhulipala as its first-ever beauty muse in India and the face of its new Airbrush Flawless Foundation. The foundation, available in 34 shades…
Schneider Electric has launched the festive edition of its ‘Bring Home the Smart’ campaign, encouraging consumers to blend tradition with innovation by making smarter home upgrades this festive season. The…
Shashikanth Someshwar has been promoted to CEO of Weber Shandwick India, effective October 1, 2025. With a team of 150+ across Mumbai, Gurgaon, and Bengaluru, India is one of the…
AdGlobal360 (AGL) has launched dXfactor, a new Martech consulting practice focused on AI-first digital transformation for enterprises. The initiative integrates AI, data, media, and design to deliver measurable business growth…
InMotion, the programmatic marketing arm of Choueiri Group, has partnered with Strike Social, a US-based leader in AI-powered paid social and video advertising, to bring advanced performance marketing solutions to…
JioMart has launched its festive campaign JioUtsav, themed “Kyonki India Chahe Aur”, highlighting that shoppers don’t need to choose between value, variety, or convenience—they can have it all. Headlined by…
Oliver Wyman has appointed Kaustav Mukherjee as Partner in its Energy & Natural Resources (ENR) practice. With over 35 years of experience across oil & gas, utilities, renewables, and petrochemicals,…
Guruguram, September 30, 2025: VDO.AI, a global leader in advertising technology, today announced the launch of Dexter, a cutting-edge contextual intelligence solution designed to transform YouTube advertising. Leveraging advanced AI,…
India, 30th September 2025: Ferrero India Private Limited, part of the global Ferrero Group, has launched a new television commercial for Ferrero Rocher’s Diwali campaign, “Add your Golden Touch”. Brand…
Havas and Horizon Media have launched Horizon Global, a $20 billion joint venture aimed at redefining global media for the AI era. Headquartered in New York and spanning 100+ countries,…
Havas India has entered a strategic partnership with Banijay Asia to create entertainment-led brand narratives across India and Southeast Asia. The alliance combines Havas’ integrated communications expertise with Banijay’s global…
YouTube has expanded its Premium Lite pilot to India at Rs 89 per month, providing an affordable way to enjoy ad-free videos on phones, laptops, and TVs. The plan covers…
Monks India has appointed Niranjan Singh as Head of Media, where he will lead the company’s media practice, focusing on data-driven strategies and AI-powered solutions. Singh brings over 18 years…
redBus has launched its Dussehra campaign, “Taking India Home Sale”, running from 22nd September to 5th October, with AI-generated festive ads and special discounts across bus, rail, and hotel bookings.…
HDFC Securities has launched four new TVCs for its all-in-one investment app, HDFC SKY, making premium research-backed insights freely accessible to retail investors. The campaign highlights SKY’s three key advantages—free…
September 29, 2025, Mumbai: LEAD Group, India’s leading School Learning Systems company, has announced key leadership appointments as part of its ambitious ‘LEAD Vision 2030’ plan to ready the organisation…
Averill Sequeira has been appointed Chief Strategy Officer at Essencemediacom, a WPP Media brand, after serving in the role since July 2025. She previously held senior roles at Essencemediacom India,…
Kolkata, September 29, 2025: WPP Media has conceptualized and led the launch of Horlicks Chhoto Byomkesh – a landmark branded content initiative that combines the cultural legacy of Bengal’s most…
29th September New Delhi : FURR, Pee Safe’s high-end personal grooming brand, has announced the release of its festive season DVC campaign “#Get Ready with FURR” that promotes instant self-care…