Dentsu X India Wins LG Electronics Digital Media Account
Dentsu X India has secured the digital media mandate for LG Electronics after a competitive pitch, with services to be managed from its New Delhi office. The agency, known for…
Dream11 Launches ‘Be a True Fan’ Campaign for Women’s WC!
Dream11, one of the world’s largest fantasy sports platforms with over 220 million users, has launched an advertising campaign titled “Poora Fan Bano” in anticipation of the Women’s Cricket World…
Former Lintas and Paytm Insider Execs Launch Buzzlab – A Content-Led Growth Firm
Sushant Sadamate & Sindhu Biswal, two seasoned professionals with a proven track record in scaling startups and leading brands, announce the launch of Buzzlab, a content-led growth firm. Buzzlab will…
Mahindra Group elevates Kedar Apte to Sr. Vice President and Head of Charging Infrastructure.
Kedar Apte, formerly the chief of international operations for Mahindra Group’s Farm Equipment Sector, has been promoted to Senior Vice President and Head of Charging Infrastructure for the auto and…
Publicis Media Launches AI Marketing Tool Markriti
Publicis Media India has launched Markriti, an advanced machine-learning Marketing Mix Modeling (MMM) tool designed to enhance data-driven marketing strategies for brands. Powered by Meta Open Source and featuring an…
Spotify faces a 3-hour outage affecting 40,000+ US users.
Spotify experienced a significant outage on Sunday, lasting about three hours and impacting over 40,000 users in the United States at its peak, according to Downdetector. Users reported issues such…
Kunal Danda is appointed SVP at HiveMinds.
Kunal Danda has joined HiveMinds as Senior Vice President. He began his career as a Marketing Executive at Global Telesystems and later served as Assistant Marketing Manager at Franklin Templeton…
Aristocrat Media hosts the 3rd Healthcare and Wellness Innovation Conclave.
The 3rd Edition of the Healthcare Innovation Conclave was a grand success, bringing together healthcare professionals, innovators, and thought leaders to explore the future of healthcare and wellness. Under the…
Kenstar launches the festive campaign “Houseful of Joy.”
Kenstar is on an impressive growth trajectory after a record-breaking summer, solidifying its leadership in the cooler market. As the festive season nears, the brand is set to launch a…
Team Pumpkin won the social media mandate for Sadbhav Futuretech.
Team Pumpkin has secured the social media mandate for Sadbhav Futuretech, a leader in the Indian renewable industry. This partnership will enhance Sadbhav Futuretech’s social media presence, focusing on increasing…
Disney+ targets password sharing with new paid options.
Disney+ is taking steps to combat password sharing by informing subscribers that only individuals within their households can use the service. Those outside the household must sign up for their…
Affordable vs. High-Performance: Xiaomi Makes Mobile Gaming Accessible
Mobile gaming in India has rapidly grown thanks to affordable smartphones, faster internet, and high-performance devices. With a wide range of players from casual gamers to esports fans, games like…
“Paw-some Diwali: OnePlus Celebrates Pets This Festive Season!”
OnePlus is making a splash this Diwali with its new campaign, “Make It Special for Everyone,” which puts pets in the spotlight. Unlike last year’s focus on family reunions, this…
BigCash appoints Nawazuddin Siddiqui as brand ambassador.
BigCash, a leading real money gaming platform in India, has partnered with renowned Bollywood actor Nawazuddin Siddiqui as its new brand ambassador. His authentic persona aligns with BigCash’s latest campaign,…
Just Herbs launches a campaign with Zeenat Aman and Rakul Preet Singh.
Ayurveda inspired beauty and personal care brand, Just Herbs today announces the launch of its latest brand campaign featuring the legendary Zeenat Aman and the glamorous Rakul Preet Singh. The…
James Cameron joins StabilityAI to help make better special effects.
Hollywood director James Cameron has joined the board of StabilityAI, four decades after his iconic film The Terminator. He aims to explore how AI technology can improve special effects in…
Celebrate Joy with Godrej & Boyce’s ‘Khushiyon Ke Rakhwale’!
Godrej & Boyce has launched a new campaign called ‘Khushiyon Ke Rakhwale’ through its Security Solutions division, highlighting the importance of home security in protecting what matters most. The campaign…
Zee Entertainment broadens ILT20 S3 coverage to 15 channels and ZEE5.
ZEE Entertainment Enterprises Limited has announced that it will broadcast the highly anticipated DP World International League T20 (ILT20) starting January 11, 2025, across 15 TV channels and its OTT…
iProspect India wins the digital mandate for ARDEX ENDURA.
iProspect India has secured the digital media mandate for ARDEX ENDURA, a leading brand in construction chemicals, following a competitive pitch. Operating from Mumbai and Bengaluru, iProspect will lead ARDEX…
Alia Bhatt Becomes Global Face of L’Oréal Paris!
L’Oréal Paris has named Alia Bhatt as its new global brand ambassador. Starting from September 2024, Alia will feature in the French beauty brand’s campaigns, joining a group of famous…
Nihar Naturals Launches “Pujo Ready” TVC for Durga Pujo!
Marico Limited has launched a new TV commercial for Nihar Naturals as part of its Durga Pujo campaign, titled “Pujo Ready with Nihar.” This festive campaign highlights the importance of…
Dell Technologies sparks nostalgia with its new AI campaign.
Dell Technologies has launched a festive campaign called “Sweets,” showcasing the PC as an essential tool for users. This campaign emphasizes Dell’s dedication to innovation and aims to empower customers…
Myntra introduces ‘The Ultimate Glam Clan.’
Myntra, a leading Indian fashion platform, has launched ‘The Ultimate Glam Clan,’ a major shopper-led creator program aimed at Gen-Z. This initiative encourages shoppers to share high-quality personal photos as…
Britannia’s AI campaign reaches rural India without internet access.
Britannia Milk Bikis has launched a unique campaign, “Parvarish Ki Baat Papa Tripathi Ke Saath,” in collaboration with Mindshare India, to promote shared parenting. The campaign features actor Pankaj Tripathi,…
Siddharth Gopalkrishnan appointed COO of Netcore Cloud.
Siddharth Gopalkrishnan has been appointed Chief Operating Officer at Netcore Cloud as part of the company’s strategy to double revenue in three years and expand globally. With over 16 years…
Vodafone & Intelsat Boost Satellite Connectivity for Remote Areas
Vodafone and Intelsat have renewed their partnership to improve satellite connectivity for organizations in hard-to-reach areas and disaster zones. This expanded collaboration will enhance Vodafone’s terrestrial networks, enabling businesses, governments,…
Taapsee Pannu Stars in Swiss Beauty’s Festive Ads!
Swiss Beauty, India’s fastest-growing beauty brand, has launched its festive campaign “Sawar Ke Aana” featuring actress Taapsee Pannu as the brand ambassador. The campaign encourages everyone to elevate their looks…
Crosshairs Communication wins PR mandate for India Today Conclave 2024.
Crosshairs Communication has secured the PR mandate for the India Today Conclave 2024, set for September 25-26 at Taj Lands’ End, marking over a decade of partnership. As the official…
“Ajay Ravindran Joins FCB Ulka as National Planning Director!”
FCB Ulka, part of FCB Group India, has announced the appointment of Ajay Ravindran as its National Planning Director. Ajay brings extensive experience in brand strategy, having worked across various…
Flipkart launches ‘Big Sale of Small Things.’
Flipkart is launching the “Big Sale of Small Things” campaign to highlight often-overlooked items like fashion accessories, books, small electronics, and home décor during the Big Billion Days (BBD) Sale.…