Publicis Groupe has appointed Robin Girdhar as Director – Media Planning & Buying, marking a new chapter in his career in the media and advertising industry. Girdhar announced his appointment through a LinkedIn update, sharing his excitement about taking on the new role at the global communications group.
In his LinkedIn post, Girdhar wrote, “I’m happy to share that I’m starting a new position as Director – Media Planning & Buying at Publicis Groupe!” His appointment brings experience across agency relationships and media organisations to the group’s media planning and buying function.
Girdhar joins Publicis Groupe from Times Internet, where he was responsible for agency relationships. He spent nearly two years at the digital media company, working closely with the agency ecosystem. His experience at Times Internet added to his understanding of agency partnerships and the wider digital media landscape.
Before joining Times Internet, Girdhar was associated with Interactive Avenue and GroupM. His professional journey across these organisations has given him exposure to different facets of the media and advertising business, including agency operations and media-related functions.
At Publicis Groupe, Girdhar takes on the role of Director – Media Planning & Buying, adding to his experience across the industry. The appointment comes as media organisations continue to navigate an evolving advertising landscape, with agencies balancing media strategy, planning and buying requirements across an increasingly diverse range of channels.
Girdhar’s move from Times Internet to Publicis Groupe marks a transition from a role focused on agency relationships to a position within the group’s media planning and buying function. Further details about his specific responsibilities in the new role have not been announced.