Airtel, in partnership with Posterscope India, has launched a high-impact out-of-home (OOH) campaign to support its latest Safe Network feature—real-time detection and blocking of fraudulent links. With the message “Blocking Fraud Links,” the campaign aims to raise awareness and protect users from online threats at the network level.
The nationwide campaign spanned metros and key markets, using billboards, transit ads, digital screens, and hyperlocal messaging in regional languages. Clever placements, like parking barricades and metro announcements, helped create strong recall among everyday commuters.
Executed in just 3–4 days, the campaign showcased Airtel’s commitment to user safety and highlighted how OOH can effectively drive social impact through innovation and speed.